Figura Ìdámọ̀ àmì-ọjà, Ìṣẹ̀dá Àpótí Ọjà by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2022
Figura Ìdámọ̀ àmì-ọjà, Ìṣẹ̀dá Àpótí Ọjà
Client: Zambelli Brand Design
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #137540The Design
About Figura Ìdámọ̀ àmì-ọjà, Ìṣẹ̀dá Àpótí Ọjà
Figura jẹ́ ìdámọ̀ àmì-ọjà àti ìṣẹ̀dá àpótí ọjà fún oríṣiríṣi ohun adùn láti agbègbè Mediterranean, tí ó ní kèèkì ọ̀pọ̀tọ́, ṣokolátì àti òróró olifi nínú. Ìdámọ̀ náà ni a kọ́ yí ká àmì ọ̀pọ̀tọ́ kan tí a ṣe lọ́nà tí ó dà bí bọ́ọ̀lù afẹ́fẹ́ tí ń fò (air balloon), tí ó ń fi ìrìnàjò àti ìpìlẹ̀ àṣà Mediterranean ti olùdásílẹ̀ àmì-ọjà náà hàn. Àwọ̀ wúrà, elésè-àlùkò àti ewé aláwọ̀ ń ṣàpẹẹrẹ àwọn èròjà pàtàkì. Àpẹẹrẹ ewé ọ̀pọ̀tọ́, ìgbì omi àti ìwọ̀n ẹja rán ni létí Mediterranean. A tẹ àwọn àmì àti àpótí ìwé nípa lílo àwọ̀ Pantone lórí ìwé Fedrigoni, pẹ̀lú àfikún wúrà tí a fi bò ó (gold foil). Ìṣẹ̀dá yìí ń mú àwọn ọjà wọ̀nyí wá sí ọjà Asia.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Figura Ìdámọ̀ àmì-ọjà, Ìṣẹ̀dá Àpótí Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Figura Ìdámọ̀ àmì-ọjà, Ìṣẹ̀dá Àpótí Ọjà yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Figura Ìdámọ̀ àmì-ọjà, Ìṣẹ̀dá Àpótí Ọjà nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
- Dimensions & Packaging
- Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm - Tags
- branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
- Production Technology
- High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
- Design Challenge
- The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
- Research
- After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
- Inspiration
- Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
- Project Duration
- The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
- Operation Flow
- Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
- Team Members
- Anja Zambelli Colak
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