Jing Yin Li Ìdámọ̀ Àmì Iṣòwò by Sxdesign is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2022
Jing Yin Li Ìdámọ̀ Àmì Iṣòwò
by Sxdesign
Client: Jing Yin Li
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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- Verified Award Winner
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The Design
About Jing Yin Li Ìdámọ̀ Àmì Iṣòwò
Jing Yin Li jẹ́ ìdámọ̀ àmì iṣòwò tí a ṣe fún èdìdì tí ń ṣe ìtọ́jú àti fífọ aṣọ ní ọjà Ṣáínà. Àmì náà ni a kọ́ láti inú àwọn àpẹrẹ jiometirí tí ó rọrùn, àwọn squares àti quarter circles, tí a ṣe àkójọpọ̀ wọn ní ọ̀nà mẹ́rin. Mẹ́ta lára àwọn ọ̀nà náà ṣe àwọn lẹ́tà J, Y àti L, àwọn ìbẹ̀rẹ̀pẹ̀pẹ̀ orúkọ èdìdì náà. Àwọn àpẹrẹ náà ni a ṣe àgbékalẹ̀ ní ìdásílẹ̀ tí ó dúró ṣinṣin àti tí ó dọ́gba láti fi hàn ìgbẹ́kẹ̀lé àti agbára. Àwọ̀ èdìdì náà wà ní àárín pupa àti àwọ̀ elésè-àlùkò, tí ó ń tọ́ka sí ìṣe ìbílẹ̀ ti ọjà amọ̀ Ṣáínà àti àwọn ohun èlò red sandalwood. Àmì náà ń wà ní kíkàwọ́rẹ́ àti mọ̀ọ́kà ní èyí tí ó kéré jùlọ ti 6 sí 12 milimetre.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Jing Yin Li Ìdámọ̀ Àmì Iṣòwò jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Jing Yin Li Ìdámọ̀ Àmì Iṣòwò yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Jing Yin Li Ìdámọ̀ Àmì Iṣòwò ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Team Members
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Image Credits
- Sxdesign
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