Miepu Diary Àpèjúwe Ìhun-ìwà by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2022
Miepu Diary Àpèjúwe Ìhun-ìwà
by Guangzhou Kemei Commodity Co., Ltd.
Client: Guangzhou Kemei Commodity Co., Ltd.
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #137762The Design
About Miepu Diary Àpèjúwe Ìhun-ìwà
Miepu Diary jẹ́ àkójọpọ̀ àwọn àpèjúwe ìhun-ìwà tí ó so àṣà ìṣesí òde-òní pọ̀ mọ́ àwọn ìtàn àtijọ́ àwọn ọmọdé. Ẹni pàtàkì nínú rẹ̀ ni Duoduo, ọmọbìnrin ehoro kan tí ó ní ìgboyà àti orí rere, tí a fi hàn pẹ̀lú ológbò kan tí ó rí gbọ̀ngbọ̀n. Àwọn ìtàn ìtàn àgbáyé mẹ́rin tí ó gbajúmọ̀ ni a tún sọ ní àwọn àpèjúwe onítumọ̀ mẹ́rin, tí a fi ọwọ́ yà ní ọ̀nà òde-òní. Àwọn àpèjúwe wọ̀nyí lè ṣe àmúlò sórí àwọn póòsítà, aṣọ, àti àwọn ọjà tí ó jọra. Góńgó rẹ̀ ni láti ṣẹ̀dá ẹni tí ó wùyí tí ó sì jẹ́ ti àṣà ìgbàlódé, tí ó so àwọn ìtàn àtijọ́ pọ̀ mọ́ àwọn ìṣesí àṣàyàn ìgbàlódé lọ́wọ́lọ́wọ́.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Miepu Diary Àpèjúwe Ìhun-ìwà jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Miepu Diary Àpèjúwe Ìhun-ìwà yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Miepu Diary Àpèjúwe Ìhun-ìwà nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
- Tags
- Hand drawing, illustration, fairy tales, and fashion trends.
- Design Challenge
- In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
- Research
- Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
- Inspiration
- The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.
- Operation Flow
- Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.
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