Meandre Ìgò Túùrù, Ìdì Túùrù by Jiawei Wu is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2022
Meandre Ìgò Túùrù, Ìdì Túùrù
by Jiawei Wu
Client: Jiawei Wu Design
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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The Design
About Meandre Ìgò Túùrù, Ìdì Túùrù
Meandre jẹ́ àpẹrẹ ìgò àti ìdì tí a ṣẹ̀dá fún àmì-òwò túùrù àdánidá kan. Orúkọ náà wá láti inú ọ̀rọ̀ Faransé kan tí ó túmọ̀ sí àwọn ìyíká odò. Àpẹrẹ náà ní èròǹgbà láti fún ẹni tí ó ń lò ó ní ìrírí tí ó jinlẹ̀ ti rírìn kiri nínú igbó kan. Ìbòrí ìgò náà tẹ̀lé ìrísí ẹ̀ka igi tí ó tẹ̀, tí a sì fi igi wolinọ́tì ti Àríwá Amẹ́ríkà ṣe ìgò náà nípasẹ̀ ìlànà títẹ̀ igi. Káàdì ìsọfúnni kan gbé fọ́tò àti àpèjúwe igbó ìgbèríko ilẹ̀ Faransé tí ó jẹ́ orísun ìmísí fún òórùn dídùn náà. Àwọn òórùn àdánidá, tí ó dàbí ti igi nìkan ni a lò nínú túùrù náà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Meandre Ìgò Túùrù, Ìdì Túùrù jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Meandre Ìgò Túùrù, Ìdì Túùrù yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Meandre Ìgò Túùrù, Ìdì Túùrù ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
- Dimensions & Packaging
- The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
- Tags
- Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
- Production Technology
- All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
- Design Challenge
- The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
- Research
- The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
- Inspiration
- The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
- Project Duration
- The project started in 2020 and finished in 2021.
- Operation Flow
- Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
- Patents
- Jiawei Wu
- Team Members
- Jiawei Wu
- Image Credits
- Design:Jiawei Wu
Photo Credits: Sonia Szostak
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