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Cherish Food Ẹ̀wọ̀n Àwòrán by Chunli Zhou

Cherish Food Ẹ̀wọ̀n Àwòrán by Chunli Zhou is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.


IrinÀwòrán· 2022

Cherish Food Ẹ̀wọ̀n Àwòrán

by Chunli Zhou

Client: Northeastern University of China

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category

Colors

The Design

About Cherish Food Ẹ̀wọ̀n Àwòrán

Cherish Food jẹ́ ẹ̀wọ̀n àwòrán tí ó jẹ́ nípa ìtọ́jú oúnjẹ. Ẹ̀wọ̀n náà fi ìdàgbàsókè ọkà hàn ní ìtòlẹ́sẹẹsẹ àkókò, láti ìgbà tí a ń gbìn ní àsìkò ìrúwé, ìdàgbàsókè ní àsìkò ẹ̀ẹ̀rùn, títí dé ìkórè ní àsìkò Ẹẹrùn Kejì. Àyípadà àwọ̀ àti àwòrán ní onírúurú àsìkò ń dá ìmọ̀lára ìlọsíwájú tí ó ní ìpele-ìpele. A ti fi àwọn òwe èdè Ṣáínà pọ̀ mọ́ àwọn àwòrán láti fi hàn bí ó ṣe le tó láti rí ọkà gbà. A ṣe iṣẹ́ ọnà náà pẹ̀lú ẹ̀rọ ìṣàpẹẹrẹ àwòrán fáyífẹ́ọ̀tọ̀ (vector) a sì tẹ̀ ẹ́ jáde pẹ̀lú ìṣọ́ra pípé sí àwọn kúlẹ̀kúlẹ̀. A lè lo ẹ̀wọ̀n yìí nínú ìtẹ̀wé, lórí ẹ̀rọ ayélujára, àti nínú àwòrán oníṣírò (animation).

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Cherish Food Ẹ̀wọ̀n Àwòrán jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Cherish Food Ẹ̀wọ̀n Àwòrán yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Cherish Food Ẹ̀wọ̀n Àwòrán nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This 'Cherish Food' illustration illustrates the concept of food conservation through a series of aesthetically pleasing food-growing illustrations that have an overall character of expressiveness, creativity, design and application. Compared to traditional food conservation posters and illustrations, this design uses time as a breakthrough to narrate food conservation in chronological order, making the illustrations more holistic.
Dimensions & Packaging
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.
Tags
Save food, Cherish food, Food conservation, Savings, Valuable,
Production Technology
This series of illustrations and expressions is drawn by illustrator vector design software. It has been produced by a high level of printing and manufacturing technology to show the detail of the beautiful and delicate illustrations, which can also be used in a variety of media for promotional purposes. The hope is to show the great impact of art while demonstrating the charm of the illustrations themselves.
Design Challenge
This 'Cherish Food' illustration is designed to reflect the growing process of grains, incorporating Chinese 'idioms' in the design and using them to reflect the hard-won nature of grain. The final blend of connotation and aesthetics is achieved through translation and procreate software.
Research
Cherish Food is one of our traditional virtues and is useful in the construction of the contemporary concept of sustainable development, which is represented by the fact that food is an important part of 'clothing, food, housing and transport'. The illustration shows the growth of food in chronological order, which makes the purpose of the design more intuitive and clear to the viewer. This contributes to our aim of urging people to save food and promote the concept of sustainable development.
Inspiration
Art is a sensual vehicle that reflects life and culture. This Cherish Food llustration design Contains Spring,the season for sowing seeds,Summer,the season of growth,Autumn, the season of harvest,shows the growing process of grains through the changing seasons of spring,summer and autumn. The combination of time, idiom and illustration techniques presents a unique aesthetic that reflects a sense of progressive layering. It can be applied to a variety of expressions, such as the internet, print media and animation.
Project Duration
The project starts in December 2021 at Northeastern University in Shenyang, Liaoning Province, China and ends in February 2022 at Northeastern University in Shenyang, Liaoning Province, China.
Operation Flow
The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
Team Members
Instructor: Huo Kai , Designer: Zhou Chunli
Image Credits
Image #1 : Illustration Chunli Zhou 2022.
Image #2 : Illustration Chunli Zhou 2022.
Image #3 : Illustration Chunli Zhou 2022.
Image #4 : Illustration Chunli Zhou 2022.

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