Carbon Research Ìdánimọ̀ Ami Iyasọtọ by Sxdesign is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2022
Carbon Research Ìdánimọ̀ Ami Iyasọtọ
by Sxdesign
Client: Carbon Research
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #137997The Design
About Carbon Research Ìdánimọ̀ Ami Iyasọtọ
Carbon Research jẹ́ ìdánimọ̀ ami iyasọtọ tí a ṣẹ̀dá fún ìwé ìròyìn akadá kan tí a dá sílẹ̀ nínú ọ̀rọ̀ àìlèéwù erogba (carbon neutrality). Àmì (logo) náà ń so àwòrán ilẹ̀ ayé pọ̀ mọ́ ìlànà átọ́mù ti erogba láti fi hàn àbójútó àyíká. Àsopọ̀ ìlà ń da àwọn ìlà ìgbọ̀nsẹ̀ ilẹ̀ ayé (latitudes) pọ̀ mọ́ ọ̀nà elekitironi, tí ó ń fi hàn ìrònú gbígbòòrò àti ìbánisọ̀rọ̀ tí ó gbòòrò síi. Ìṣètò tí ó dọ́gba lẹ́gbẹ̀ẹ́ tí ó sì yí ká fi ẹ̀gbẹ́ akadá tí ó so pọ̀ hàn. Àmì tí a so pọ̀ yìí ni a tẹ̀ sórí àwọn ìbòrí ìwé ìròyìn àti àwọn ohun èlò míràn tí a lè fọwọ́ kàn, ó sì ṣì ń hàn kedere ní ìwọ̀n kékeré jùlọ ti milimita 20 nípa 5.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Carbon Research Ìdánimọ̀ Ami Iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Carbon Research Ìdánimọ̀ Ami Iyasọtọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Carbon Research Ìdánimọ̀ Ami Iyasọtọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
- Dimensions & Packaging
- The combine logo can be print on the minimal size at 20mm x 5mm.
- Tags
- graphics, illustration and visual communication, logo, academic journal, carbon, earth
- Production Technology
- It can be printed on magazine covers or other products.
- Design Challenge
- In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
- Research
- Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
- Inspiration
- Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
- Project Duration
- The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
- Operation Flow
- The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
- Patents
- Sxdesign
- Team Members
- Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu - Image Credits
- Sxdesign
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