Gradient Vodka Soda Iṣẹ́ Àkọ́kọ́: Ìdì Ìgbámú fún Vodka Soda by Mark Rowe and John Eresman is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2022
Gradient Vodka Soda Iṣẹ́ Àkọ́kọ́: Ìdì Ìgbámú fún Vodka Soda
Client: Gradient Beverages Corp.
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #138803The Design
About Gradient Vodka Soda Iṣẹ́ Àkọ́kọ́: Ìdì Ìgbámú fún Vodka Soda
Ọ̀rọ̀ Ìwé: Gradient jẹ́ ìdì ìgbámú tí a ṣe fún ìdì àkópọ̀ ohun mímu vodka soda. Ìdì náà ní agolo mẹ́fà tí ó dán, tí ọ̀kọ̀ọ̀kan ní 355 millilita, pẹ̀lú okun ọtí líle tí ń dínkù díẹ̀díẹ̀ ní ìpín 8, 7, 6, 4, 3 àti 2 nínú ọgọ́rùn-ún. Àwọn agolo náà wà ní ọ̀wọ́ ẹyọ kan nínú àpótí náà, tí àwòrán dot matrix sì ń yí padà láti òkùnkùn sí ìmọ́lẹ̀ ní gbogbo ìtòsí náà. Ojú ọ̀nà tí a gé ní igun kan ń ṣí àpótí náà láti apá tí ó lágbára jùlọ sí apá tí kò lágbára tó, tí ó máa ń jẹ́ kí a mú àwọn agolo náà ní ìtòsí náà. Ọ̀nà tí a gbé àwòrán náà kalẹ̀ ń fún ni ní ìdánilójú láti mu ní ìwọ̀ntúnwọ̀nsì ní gbogbo alẹ́. Adùn mẹ́ta ni a ń fúnni: raspberry lemon, cucumber mint àti lime.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Gradient Vodka Soda Iṣẹ́ Àkọ́kọ́: Ìdì Ìgbámú fún Vodka Soda jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Gradient Vodka Soda Iṣẹ́ Àkọ́kọ́: Ìdì Ìgbámú fún Vodka Soda yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Gradient Vodka Soda Iṣẹ́ Àkọ́kọ́: Ìdì Ìgbámú fún Vodka Soda ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
- Dimensions & Packaging
- 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
- Tags
- gradient, moderation, vodka soda, seltzer, gradually reducing,
- Production Technology
- Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
- Design Challenge
- The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
- Research
- 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption. - Inspiration
- Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.
Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack. - Project Duration
- This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
- Operation Flow
- Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
- Team Members
- Creative Director: John Eresman
Designer: Mark Rowe
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