Una Luna Iṣẹ Alakọbẹrẹ: Ìdìmọ́ ọjà Ìwàláàrí by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2022
Una Luna Iṣẹ Alakọbẹrẹ: Ìdìmọ́ ọjà Ìwàláàrí
Client: Sot B&d
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #139030The Design
About Una Luna Iṣẹ Alakọbẹrẹ: Ìdìmọ́ ọjà Ìwàláàrí
Ọ̀rọ̀ Ìwé: Una Luna jẹ́ àpẹrẹ ìdìmọ́ ọjà fún ẹ̀ka àwọn ṣúgà èso gíga tí a bò pẹ̀lú chocolate dúdú ti Ítálì. A ṣẹ̀dá àpótí méjì, tí a pè ní Cherry Garden àti Roses and Grapes, ní àtẹ̀le àwọn ọ̀rọ̀ láti inú àwọn ẹsẹ ewì Ukraine tí a mọ̀ dáradára. Àpótí kọ̀ọ̀kan ní àwòrán akópọ̀ tí a kó jọ láti oríṣiríṣi ẹ̀yà, àti pé èso tí a lò nínú ẹ̀ka kọ̀ọ̀kan ni a tún ṣe léraléra nínú àkópọ̀ náà. Ìtẹ̀yìnwá dúdú àti kíkọ ọ̀rọ̀ tí kò pọ̀jù fún ọjà náà ní ìrísí òde-òní tí ó sì tún jẹ́ ológo. A tẹ àwọn àpótí náà pẹ̀lú ẹ̀rọ ìtẹ̀wé offset pẹ̀lú varnish tí kò tàn àti ìṣẹ́ẹ̀dá bàbà tí a fi ìka wọlé sí àwọn apá kan tí a yàn.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Una Luna Iṣẹ Alakọbẹrẹ: Ìdìmọ́ ọjà Ìwàláàrí jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Una Luna Iṣẹ Alakọbẹrẹ: Ìdìmọ́ ọjà Ìwàláàrí yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Una Luna Iṣẹ Alakọbẹrẹ: Ìdìmọ́ ọjà Ìwàláàrí nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
- Dimensions & Packaging
- 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm - Tags
- Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
- Production Technology
- All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
- Design Challenge
- One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
- Research
- The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
- Inspiration
- Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
- Project Duration
- This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
- Operation Flow
- The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance
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