Gorgeous Frontier Highway Idanimọ Ami Iyasọtọ by Zhuang Li is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2022
Gorgeous Frontier Highway Idanimọ Ami Iyasọtọ
by Zhuang Li
Client: China National Highway G331
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #139017The Design
About Gorgeous Frontier Highway Idanimọ Ami Iyasọtọ
Gorgeous Frontier Highway jẹ́ idanimọ ami iyasọtọ tí a ṣẹda fún Ọ̀nà Opopona Orílẹ̀-èdè China G331. Òpópónà náà ń gùn ní etí ààlà àríwá China, ó sì jẹ́ ọ̀nà ààbò ààlà gígùn ní ìpínlẹ̀ Heilongjiang. Àwọn ẹ̀yà àpẹẹrẹ náà ni a fà yọ láti inú ìrísí ilẹ̀, ewéko, àti òpópónà fúnra rẹ̀. Ìdajì-àyíká kan dúró fún ìrísí ilẹ̀, ewé kan dúró fún ewéko, ọ̀nà kan sì dúró fún òpópónà náà. Àwọn ẹ̀yà wọ̀nyí ni a so pọ̀ láti so àṣà ìṣẹ̀dá pọ̀ mọ́ àwọn ìrísí àwòrán òde-òní. Idanimọ náà fi ìṣẹ̀lẹ̀ àwọn àkókò mẹ́rin ọdún ní ọ̀nà náà hàn, àti àṣà ìbílẹ̀ tó kún fún ìwàláàyè.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Gorgeous Frontier Highway Idanimọ Ami Iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Gorgeous Frontier Highway Idanimọ Ami Iyasọtọ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Gorgeous Frontier Highway Idanimọ Ami Iyasọtọ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
- Inspiration
- The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
- Team Members
- Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang
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