Greeninful Ìdánimọ̀ Ọ̀tọ̀ láti ọwọ́ Michelle Poon jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IrinÀwòrán· 2022
Greeninful Ìdánimọ̀ Ọ̀tọ̀
látọ̀wọ́ Michelle Poon
Oníbàárà: Greenin'ful
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #139444Àpẹrẹ Náà
Nípa Greeninful Ìdánimọ̀ Ọ̀tọ̀
Greeninful jẹ́ iṣẹ́ àtúntò àmì-òwò kan fún ọ̀tọ̀ tí ó ń tọ́jú àyíká tí ó sì ń gbé ìgbésí ayé alálòpọ̀ró lárugẹ. Àmì-òwò yìí ń so àwọn ènìyàn tí wọ́n bá kẹ́tọ́ àyíká pọ̀ mọ́ ara wọn. Àmì náà (logo) fi ojú àwùjọ àwọn ọ̀tọ̀ aláwọ̀ ewé hàn, ó sì fi ìpinnu líle àti ìwádìí ọkàn hàn. Ìdánimọ̀ ìríran ń lo àwọ̀ dídán, ìlà bírọ́ọ̀ṣì tí ó nípọn àti àwọn ẹ̀yà tí a fi ọwọ́ yà, èyí tí ó ṣì lè yí padà ní lílo. A yan àwọn àwòrán náà kí wọ́n lè jẹ́ èyí tí ó rọrùn láti súnmọ́, tí ó sì kọ́kàn sí àwùjọ. Àtúntò yìí ń gbé àmì-òwò náà kúrò ní ipò pátíẹ̀mù òwò lásán, ó ń sọ ọ́ di àwùjọ tí ó ń gbé ìmọ̀ onípínyà ga nípa ìdáàbòbò àyíká fún gbogbo ènìyàn.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Greeninful Ìdánimọ̀ Ọ̀tọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Greeninful Ìdánimọ̀ Ọ̀tọ̀ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Greeninful Ìdánimọ̀ Ọ̀tọ̀ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
- Ìwọ̀n àti Àpò
- This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
- Àwọn Àkọlé
- Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
- Ìpèníjà Àpèsè
- The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
- Ìwádìí
- We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.
From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together. - Ìmísí
- The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
- Àkókò Iṣẹ́ Àkànṣe
- October 2021 - January 2022
- Ìlànà Ìṣiṣẹ́
- This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
- Àwọn Ọmọ Ẹgbẹ́
- Michelle Kason
- Ìfọwọ́sí Àwòrán
- Image 1: Michelle Kason (Designer)
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