Irin Àwòrán · 2022
87MM Ilsang Àpẹrẹ Font
by Sunghoon Kim
- Àmì-ẹ̀yẹ Irin A' Design Award 2022 in Àwòrán
- CLIENT: 87mm
- Estimated Number of Design Views: 12,376
- Verification code 98C9F811B6 · Verify this award
Colors
About 87MM Ilsang Àpẹrẹ Font
A ṣe àpẹrẹ font 87MM Ilsang pẹ̀lú àkíyèsí sí iye ojoojúmọ́ tí àmì iṣòwò 87MM ń lèyìn. Font tó tẹ́ ní èdè Korea jẹ́ font àkọ́kọ́ tí a gbìyànjú ní orílẹ̀-èdè Korea. Nípa ṣíṣe ìtumọ̀ àwọn nọ́mbà 8 àti 7 gẹ́gẹ́ bí ìpín àti igun font náà, a ṣe àpẹrẹ agbègbè àwọn lẹ́tà náà bí àyè 8:7, a sì ṣe àtúnṣe ìwọ̀n àwọn lẹ́tà tí ó tì láàárín àwọn kọnsónántì Hangeul (Alfabeti Korea) nípa lílo ìpín yìí. A lo àwọn igun 8 àti 7 dìgírì gẹ́gẹ́ bí àwọn eroja ọ̀nà àpẹrẹ bíi opó àti ìparí láti ṣe ìbámu àwọn àbùdá ìkọ̀wé-ọwọ́ tí ó hàn nígbà kíkọ̀wé sí ẹ̀gbẹ́.
About the Àmì-ẹ̀yẹ Irin A' Design Award
87MM Ilsang Àpẹrẹ Font jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé 87MM Ilsang Àpẹrẹ Font yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún 87MM Ilsang Àpẹrẹ Font nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Press Kit
- Unique Properties
- He designed a dedicated font for 87MM, a Korean fashion brand. 87MM is Korea's leading fashion brand that creates a daily culture through sense and wit. To commemorate the 10th anniversary of the brand's launch in 2011, he has designed a dedicated font that can show the identity of 87MM. Anyone who likes 87MM and enjoys it can download and use it for free.
- Dimensions & Packaging
- 2 Variations (Regular, Oblique) / Hangeul 2,782 letters / Latin Alphabet 214 letters / Symbol 838 letters / Multi glyph
- Tags
- 87MM, brand font, font, design, graphic, typography
- Design Challenge
- By interpreting the numbers 8 and 7 as the ratio and angle of the font, the area of the letters was designed as a space of 8:7, and the size of the closed letters among the consonants of Hangeul was adjusted using this ratio. The 8° and 7° angles were used as morphological elements such as a stem and a conclusion to harmonize the characteristics of handwriting that appear when writing sideways.
- Research
- When designing fonts, it is common to expand the font family to thickness. However, in East Asia, along with Korean fonts, there is no concept of Western italic fonts or oblique fonts due to the culture of writing using brushes and writing in the vertical direction. Therefore, the font family was intended to be expanded to general and inclined bodies, not to be expanded by thickness. The oblique font in Korean is the first font to be attempted in Korea.
- Inspiration
- The font of 87MM Ilsang is designed with consideration for the daily value pursued by the 87MM brand. Ordinary days that repeat every day gather to create a daily life. However, even if he repeat the same pattern, He wanted to create a font where he could discover new meanings and fun in ordinary things in his daily life and feel the specialty of something a little different. Therefore, 87MM Ilsang has a unique color of 87MM in its ordinary textual Min-Buri (Sans Serif) font.
- Project Duration
- The project began in Seoul, South Korea in March 2021 and ended in January 2022. You can download and use the font for free from January 2022.
- Operation Flow
- The value of daily life in the 87MM brand is special. In 2021, to mark the 10th anniversary of its establishment, fonts, an important means of expression that he use on a daily basis, were reinterpreted into the wit possessed by 87MM and introduced into two fonts: 87MM Ilsang Regular and 87MM Ilsang Oblique. Through fonts, he wants to evoke the importance of daily life, become the beginning of people who are interested in fashion, and become a brand that shares daily life.
- Image Credits
- Kim Sunghoon
