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Stadium SC Freiburg Wayfinding by Thomas Geissert

Stadium SC Freiburg Wayfinding by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.


IrinÀwòrán· 2022

Stadium SC Freiburg Wayfinding

by Thomas Geissert

Client: Teamgeissert

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category

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The Design

About Stadium SC Freiburg Wayfinding

Ibi-afẹde naa ni lati ṣẹda eto pẹlu idanimọ tirẹ ati ipilẹṣẹ ti o kọja. Eto ti papa ere tuntun ti SC Freiburg ni fọọmu ipilẹ orthogonal ati orule orthogonal kan. Ilana itọnisọna ti apẹrẹ ayaworan, lati ṣẹda igbekalẹ-idanimọ, gbọdọ ni atilẹyin. Ọna wiwa ati eto iṣalaye tuntun ṣe afihan ararẹ pẹlu ede fọọmu ti o han gbangba. O ṣe itẹwọgba ati sọfun awọn alejo ati awọn onijakidijagan tẹlẹ ni agbegbe ita gbangba (papa, busstop, tram), mu wọn lọ si awọn ẹnu-ọna ati ni papa iṣere nipasẹ promenade si awọn ijoko.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Stadium SC Freiburg Wayfinding jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Stadium SC Freiburg Wayfinding yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Stadium SC Freiburg Wayfinding nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging
Various dimensions according to the neccessities on-site
Tags
wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology
colored alupanels with colored foil
Research
All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration
The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration
The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow
the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members
Thomas Geissert
Image Credits
TEAMGEISSERT

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