Idẹ Àwòrán · 2022
GAAHK Inauguration Ceremony Ète Àkọ́kọ́: Ìṣàpẹẹrẹ Àwòrán Pàtàkì
by Alex King
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2022 in Àwòrán
- CLIENT: Alex King
- Estimated Number of Design Views: 12,357
- Verification code 79D010C071 · Verify this award
Colors
About GAAHK Inauguration Ceremony Ète Àkọ́kọ́: Ìṣàpẹẹrẹ Àwòrán Pàtàkì
Ọ̀rọ̀ Ìwé: Ayẹyẹ Ìfilọ́lẹ̀ GAAHK jẹ́ ìṣàpẹẹrẹ àwòrán pàtàkì tí a ṣẹ̀dá fún ayẹyẹ ìfilọ́lẹ̀ kẹrìnlélógún ti Ìgbìmọ̀ Iṣẹ́ Ọnà Àwòrán ti Hong Kong. Àwòrán náà dá lórí àpapọ̀ ìnki oní-dìjítàlì, tí a tún ṣe ní ọ̀pọ̀lọpọ̀ ìgbà ju ọgọ́rùn-ún lọ láti dé ìwọ̀ntúnwọ̀nsì àyè rere àti òdì. Àwòrán náà ń fi ọwọ́ ọnà tí ń dàpọ̀ àwọn àwọ̀ dídán fún iṣẹ́ ìtẹ̀wé hàn. A ṣe àtúnṣe àwòrán náà sí ẹ̀yìn-ọ̀nà oní-dìjítàlì, pátákó àmì, ìwé ìròyìn kékeré, kaadi ìpè, ẹ̀bùn ìrántí àti ìbòjú. Ìbo ìwé ìròyìn kékeré náà lo ìtẹ̀wé àyọ̀kà ultraviolet pẹ̀lú fọ́ìlì fàdákà àti wúrà, tí ó mú kí ojú rẹ̀ ríro nípasẹ̀ ìfọwọ́kàn.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
GAAHK Inauguration Ceremony Ète Àkọ́kọ́: Ìṣàpẹẹrẹ Àwòrán Pàtàkì jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé GAAHK Inauguration Ceremony Ète Àkọ́kọ́: Ìṣàpẹẹrẹ Àwòrán Pàtàkì yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. GAAHK Inauguration Ceremony Ète Àkọ́kọ́: Ìṣàpẹẹrẹ Àwòrán Pàtàkì ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
- Dimensions & Packaging
- Brochure 210 x 285 mm, back drop 3000 x 5000 mm, mask (standard size), invitation card: A6, with a super large digital screen for The 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong
- Tags
- key visual, print production, visual art, digital design, graphic art
- Production Technology
- The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
- Design Challenge
- Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
- Research
- Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
- Inspiration
- This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
- Project Duration
- The project duration lasts for three months. This is a commercial project in Hong Kong.
- Operation Flow
- Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
- Image Credits
- Illustrator Alex King
