Khedr El Attar Idanimọ Ami-Ọja by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2022
Khedr El Attar Idanimọ Ami-Ọja
Client: Khedr el Attar
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
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About Khedr El Attar Idanimọ Ami-Ọja
Khedr El Attar jẹ́ idanimọ ami-ọja tí a ṣẹ̀dá fún oníṣòwò àwọn ọjà onígbà-àdánidá àti aìṣèdàrí tí a dá sílẹ̀ ní Cairo ní ọdún 1945. Iṣẹ́ náà ń kó ọgbọ́n-àmi-ọja pọ̀ mọ́ ètò ìríran kan tí ó fi ìdúró tuntun ti ami-ọja náà hàn. Idanimọ náà ń pa ipò Khedr El Attar mọ́ gẹ́gẹ́ bí orísun fún àwọn ọjà onígbà-àdánidá àti aìṣèdàrí. Ètò ìríran náà ń ṣètò iṣẹ́-òwò náà sí ẹ̀ka mẹ́ta pàtàkì: òògùn onígbà-àdánidá, ẹwà aìṣèdàrí àti àwọn ọjà oúnjẹ. Iṣẹ́-ọnà ìdì-ọjà àti àwọn ìlànà ami-ọja parí ètò náà, tí ó so ẹ̀mí àtijọ́ ti iṣẹ́-òwò náà pọ̀ mọ́ ìfihàn òde-òní.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Khedr El Attar Idanimọ Ami-Ọja jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Khedr El Attar Idanimọ Ami-Ọja yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Khedr El Attar Idanimọ Ami-Ọja nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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