Primary Residence Iṣẹ Alakọbẹrẹ: Idanimọ Ami Ọja by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2022
Primary Residence Iṣẹ Alakọbẹrẹ: Idanimọ Ami Ọja
Client: Evleen
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
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The Design
About Primary Residence Iṣẹ Alakọbẹrẹ: Idanimọ Ami Ọja
Ọrọ Iwe: Primary Residence jẹ eto idanimọ wiwo fun ami ọja onikẹgbẹ-ọpọlọpọ kan. Iṣẹ́ náà bẹ̀rẹ̀ gẹ́gẹ́ bí ìwádìí lórí ọ̀nà ìtẹ̀wé tí ó so ọ̀nà ìṣíṣẹ́ Bauhaus pọ̀ mọ́ àwọn àpẹẹrẹ ilé-iṣẹ́ àgbékalẹ̀ tí kò ní àwòrán pàtó. Àmì náà dá lórí ohun kikọ Ṣáínà tí à ń pè ní Ju, tí ó túmọ̀ sí àyè ìgbé, tí ó sì ní ìlà mẹ́ta ní àwọn àwọ̀ alakọbẹrẹ pupa, ofeefee àti aró. Orúkọ Primary Residence tọ́ka sí àwọn àwọ̀ wọ̀nyí àti tún sí ìtumọ̀ ilé nínú sáà ìkọ̀sílẹ̀ láwùjọ. A lo ìdánimọ̀ náà sórí ìwé pẹlẹbẹ, kaadi iṣẹ́, àti pápá ohun ìṣèwé kan tí a tẹ̀ sórí bébà onípẹ́tẹ́lẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Primary Residence Iṣẹ Alakọbẹrẹ: Idanimọ Ami Ọja jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Primary Residence Iṣẹ Alakọbẹrẹ: Idanimọ Ami Ọja yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Primary Residence Iṣẹ Alakọbẹrẹ: Idanimọ Ami Ọja nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
- Dimensions & Packaging
- Main:1080px*1080px, the ration is 1:1
- Tags
- Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
- Production Technology
- Will print on the textured paper that gives the prints the touch feeling.
- Design Challenge
- How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
- Research
- The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
- Inspiration
- The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.
The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character. - Project Duration
- Started logo design in July 2021, finished in Feb 2022
- Operation Flow
- A visual design identity that takes the viewer to know this brand and the messages behind it.
- Image Credits
- Evleen Huang
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