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Half Production Brand Idanimo by Chin Hock Cong

Half Production Brand Idanimo by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.


IdẹÀwòrán· 2022

Half Production Brand Idanimo

by Chin Hock Cong

Client: Creator Design Studio

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category

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Verified Award Winner

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Colors

The Design

About Half Production Brand Idanimo

Idaji iṣelọpọ jẹ fọtoyiya ati ile-iṣere fidio. Iwontunwonsi laarin ina ati ojiji jẹ nkan ti wọn n wa nigbagbogbo. Nibayi, eyi tun ṣe deede pẹlu imoye ti igbesi aye wọn. Mimu iwọntunwọnsi laarin idaji ati kikun jẹ gẹgẹ bi onirẹlẹ ati ṣiṣe ikẹkọ, iwọntunwọnsi laarin iṣẹ ati ẹda. Aami naa jẹ atilẹyin nipasẹ iṣe ti sisọ omi naa. Nigbati gilasi ba kun, ko si aaye fun ilọsiwaju. Iṣe ti sisọ omi dabi ẹnipe nkan ti a lepa fun & # 039; Jẹ onirẹlẹ ki o tẹsiwaju ẹkọ.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Half Production Brand Idanimo jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Half Production Brand Idanimo yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Half Production Brand Idanimo ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags
Branding, Graphic Design, Visual Identity
Production Technology
Visual Identity Design.
Design Challenge
The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research
Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration
Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration
The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow
Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents
Copyrights belong to Creator Design Studio, 2021-2022.
Team Members
Chin Hock Cong
Image Credits
Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021

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