Villa Sorra So Loruko by Amr Ibrahim Mousa is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2022
Villa Sorra So Loruko
Client: Amr Ibrahim Mousa
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #140518The Design
About Villa Sorra So Loruko
Villa Sorra wa ni okan ti igberiko Emilia. O ti wa ni ti yika nipasẹ awọn itọpa ti kurukuru egbo wọn ọna nipasẹ awọn owurọ ina ati checkerboard da nipa alaroje & # 039; ise asekara. O ti wa ni kan dídùn ati ki o fere enchanted ibi. O jẹ ohun-ọṣọ ti o sọ itan ti o ṣe nipasẹ awọn arosọ alailẹgbẹ, awọn ẹranko ti o ni aabo, ati eso-ajara ti o di olokiki agbaye Ṣe ni Ilu Italia & # 039; awọn didara julọ: Tortellini, Balsamic Vinegar, ati warankasi Parmigiano Reggiano.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Villa Sorra So Loruko jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Villa Sorra So Loruko yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Villa Sorra So Loruko jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Branding for Villa Sorra which is situated in the heart of the countryside of Emilia. It is surrounded by trails of fog wounding their way through the morning light and the checkerboard created by peasants’ hard work. It is a pleasant and almost enchanted place. It is a gem that tells a story made by peculiar legends, protected animals, and grapes that become world-renowned Made in Italy's excellences: the Tortellini, the Balsamic Vinegar, and the Parmigiano Reggiano cheese.
- Dimensions & Packaging
- Business Cards: 55 x 85 mm,
A4 Envelope and Letterhead,
Wine Bottle: 1.5L,
A1 Street Posters - Tags
- Branding identity, design, logo, Food academy branding, Emilia, Italian food, food
- Production Technology
- Hand Sketches,
Adobe Photoshop,
Adobe Illustrator,
Adobe Indesign,
Autodesk 3Ds Max,
Corona Renderer - Design Challenge
- The longest part was finding the perfect illustration to represent each department in the Villa.
- Research
- After studying the history of the Villa, we knew that the garden of the villa is a remarkable example of a historical park. It will be a real open-air monument. Moreover, it is a significant testament to the Italian culture and artistic heritage.
Also the Architecture, Villa Sorra is a great example of the Emilian baroque style. The design is perhaps by Giuseppe Antonio Torri and his pupil Francesco Maria Angelini. - Inspiration
- The logo refers to the historical, architectural, and landscape characteristics of the Villa.
The logo creation is a mirror. It is a symbol that shows the values of the area of Emilia and Italy to the world. It is the business card that will be imprinted in people’s memory. It will create a sense of awareness and belonging. - Project Duration
- The project started in April 2020 in Egypt and finished in June 2020 in Egypt.
- Operation Flow
- It is a branding identity for a historical Villa in Italy to preserve and innovate. It will promote cultural, didactic and tourist activities working hand in hand with numerous local associations, the University of Modena and Reggio Emilia and the high school Istituto di Istruzione Superiore per l’agricoltura e l’ambiente “Lazzaro Spallanzani”.
- Team Members
- Amr Ibrahim Mousa
- Image Credits
- Amr Ibrahim Mousa / MOUSA studio
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