Biblioteche di Roma Ìdánimọ̀ Àmì Iṣòwò láti ọwọ́ Ragu Communication jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
WúràÀwòrán· 2022
Biblioteche di Roma Ìdánimọ̀ Àmì Iṣòwò
látọ̀wọ́ Ragu Communication
Oníbàárà: Sistema Biblioteche di Roma
Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #140666Àpẹrẹ Náà
Nípa Biblioteche di Roma Ìdánimọ̀ Àmì Iṣòwò
Biblioteche di Roma jẹ́ ìdánimọ̀ àmì iṣòwò tí a ṣẹ̀dá fún nẹ́tíwọ̀ọ̀kì àwọn ilé-ìkàwé gbogbogbò ti ìlú Róòmù. Ìdánimọ̀ náà ṣàmì ọdún kẹẹ̀dọ́gbọ̀n ti ètò ilé-ìkàwé náà, a sì pinnu rẹ̀ láti fi ìmọ̀-tuntun àti ìrọ̀rùn wíwọlé hàn. Àmì ìtàn àtijọ́ fi ìwé tí ó ti pa dé tí ó dùbúlẹ̀ sí ẹ̀gbẹ́ rẹ̀ hàn. Àmì tuntun náà fi ìwé tí ó ṣí sílẹ̀ hàn tí a tún lè kà gẹ́gẹ́ bí lẹ́tà àkọ́kọ́ ti orúkọ náà. Àmì àwòrán náà mọ́ tónítóní ó sì ṣe kókó. A lo ìdánimọ̀ náà sí ètò àwọn ohun èlò ìkọ̀wé, àwọn ibi ìfọwọ́kàn dìjítà, ìpolówó ọjà, àwọn ohun èlò ìgboro àti àwọn àmì ìtọ́sọ́nà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award
Biblioteche di Roma Ìdánimọ̀ Àmì Iṣòwò jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Biblioteche di Roma Ìdánimọ̀ Àmì Iṣòwò yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Biblioteche di Roma Ìdánimọ̀ Àmì Iṣòwò ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Ìwọ̀n àti Àpò
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Àwọn Àkọlé
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Ìpèníjà Àpèsè
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Ìmísí
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Àkókò Iṣẹ́ Àkànṣe
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Ìlànà Ìṣiṣẹ́
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Àwọn Ọmọ Ẹgbẹ́
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Ìfọwọ́sí Àwòrán
- Ragu Communication
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