XYG Window Àmì Ìdánimọ̀ Wíwò by Xinyue Guo is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2023
XYG Window Àmì Ìdánimọ̀ Wíwò
by Xinyue Guo
Client: XYG Studio
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #140907The Design
About XYG Window Àmì Ìdánimọ̀ Wíwò
Ìdánimọ̀ XYG Window jẹ́ àmì ìdánimọ̀ wíwò tí a ṣẹ̀dá fún ilé-iṣẹ́ àpẹrẹ kan. Àmì ìdánimọ̀ náà so iṣẹ́-ọnà àwọn akẹ́kọ̀ọ́-jinlẹ̀ Ṣáínà ìbílẹ̀ pọ̀ mọ́ ìrọ̀rùn òde-òní. Orúkọ olùdásílẹ̀ ilé-iṣẹ́ náà ni a fọ́ sí àwọn ìlà kíkọ, lẹ́yìn náà tún ṣe àtúnṣe rẹ̀ ní ìrísí àwọn èdìdì ìbílẹ̀. A yọ àwọn ohun ọ̀ṣọ́ kúrò, a sì ṣàtúnṣe ìrísí náà pẹ̀lú àwọn gírídì àti spiral Fibonacci. Ìmísí náà wá láti inú ìwé-ìkọ̀wé èdìdì Ṣáínà ìgbàanì àti láti ọ̀dọ̀ àwọn ojú fèrèsé ọgbà ìtàn ilẹ̀ Suzhou. Lórí wẹ́ẹ̀bùsàìtì náà, àwọn àyè rere àti àyè òdì, tí a mọ̀ sí yin àti yang, ni a lò gẹ́gẹ́ bí bọ́tìnnì ìtọ́sọ́nà.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
XYG Window Àmì Ìdánimọ̀ Wíwò jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé XYG Window Àmì Ìdánimọ̀ Wíwò yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún XYG Window Àmì Ìdánimọ̀ Wíwò nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fusing elements from ancient literati with modernity, XYG Window is a visual identity that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. After deconstructing the characters, the strokes were reorganized following the style of traditional seals. The decorative elements were eliminated to embrace modern simplicity and the design was polished with Fibonacci spiral. On the webpage, the yin & yang spaces are leveraged as navigations.
- Dimensions & Packaging
- N/A
- Tags
- Visual identity, Interface interaction, Cultural modernity, Visual communication, Brand identity
- Production Technology
- After deconstructing the studio founder’s name, we reorganized the strokes – by adopting the style of traditional seals – to develop the preliminary design. Then we eliminated the decorative elements to embrace modern simplicity. Finally, the design was polished with grids and the Fibonacci spiral.
True to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see XYG Studio's design style. - Design Challenge
- While modern design language dominating the digital interface design world, this project integrated traditional culture and art forms into the game.
The visual identity emerged from a simple, yet unique, geometric form, and is a nod to both classicism and modern simplicity. By deconstructing the Chinese characters into strokes and reconstructing them using seal script font, the design embodies elements of classical aesthetics. At the same time, by simplifying the traditional seal and refining it with grids and the Fibonacci spiral, the end result is unapologetically modern – providing a wealth of possibilities to continue developing the interface and interaction design for XYG Studio's entire website.
For the user interaction portion, we leveraged both the positive and negative space (i.e., yin and yang in Oriental culture) that remained to create the website's navigation buttons.
Paying homage to our shared history, we created this integrated visual identity and interaction project for XYG Studio with strong cultural identity. - Research
- XYG Window is a visual communication design with strong cultural identity.
In modern digital visual & interface design, the diverse styles from different traditional cultures around the world are gradually converging into one universal visual language - modern UI design language. And the visual diversity based on different cultures and histories is gradually fading out of user interface design with the development of the digital age. As designers, we feel obligated to break through this limitation and help improve the visual diversity in modern visual and interaction design.
In response to "technology enriches cultural diversity", this project enriched the visual diversity in digital design and helped our shared cultures to be better inherited. We also expect to see more designs with cultural identity in the future. - Inspiration
- This design was inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens.
Literati is an aesthetic form that integrates poetry, calligraphy, painting, and seal. When perfectly combined, the style reflects China's artistic culture and heritage. Seal, a core element, combines the features of calligraphy, font design, and crafts, just as it contains deep cultural ties and artistic value. Paying homage to our shared history, we worked on this integrated visual identity and interaction project with and for XYG Studio's team. - Project Duration
- The project was initiated in early 2019 in New York and finished 2022, and was recognized as a notable mention in Core77 Design Awards 2022.
- Operation Flow
- With the digital design, when users land on the webpage, they can view the origin story behind the brand's visual identity, see it unfold, and use the navigation buttons formed by the yin and yang spaces as entry portals to explore the website. In this way, visitors can immerse themselves in China's rich cultural heritage – which is at the cornerstone of XYG Studio.
With the tangible design, users can intuitively feel the "Yin" and 'Yang" spaces in the identity by playing with the products. - Team Members
- Xinyue Guo
Shang Jiang
Sizhe Huang
Yueling Lai
Yizhang Li
Lulin Shan - Image Credits
- Xinyue Guo
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