Wan Shan Jiu 5696 Àpótí Ìṣàkópọ̀ Ọtí Baijiu by Zhang Yanhui is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2023
Wan Shan Jiu 5696 Àpótí Ìṣàkópọ̀ Ọtí Baijiu
by Zhang Yanhui
Client: Wuhan Pufine Creative Technology Co., Ltd.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
- 24,783
- Verified Award Winner
- Verify Award Status for #141116
The Design
About Wan Shan Jiu 5696 Àpótí Ìṣàkópọ̀ Ọtí Baijiu
Wan Shan Jiu 5696 jẹ́ àgbékalẹ̀ àpótí ìṣàkópọ̀ fún ọtí Baijiu ti Ṣáínà tó ga jùlọ, tí a pinnu fún ọjà àgbáyé. Ìgò náà ní ìrísí oníhà mẹ́ta tó dúró ṣinṣin tí ó sì fẹsẹ̀múlẹ̀. Ìrísí oníhà mẹ́ta yìí so àwọn ohun ọ̀ṣọ́ ti iṣẹ́ ilé kíkọ́ ìgbàanì ti ìwọ̀ oòrùn pọ̀ mọ́ èrò ti ìlà oòrùn pé mẹ́ta ni ó bí ohun gbogbo ayé. Àwọn àwòrán gbígbẹ́ onípele mẹ́ta ti àwọn ibi olókìkí àgbáyé yí ìgò náà ká, wọ́n sì dábàá ìrìn àjò yí àgbáyé ká. Àmì irin gbígbẹ́ kan ṣàfihàn dídára ọjà náà. A lè pa àpótí ẹ̀bùn àti ìgò náà mọ́, ká sì gbé wọn kalẹ̀ fún ìfihàn.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Wan Shan Jiu 5696 Àpótí Ìṣàkópọ̀ Ọtí Baijiu jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Wan Shan Jiu 5696 Àpótí Ìṣàkópọ̀ Ọtí Baijiu yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Wan Shan Jiu 5696 Àpótí Ìṣàkópọ̀ Ọtí Baijiu jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
- Dimensions & Packaging
- Gift Box Size:325*155*115mm
Bottle Size:248*82mm - Tags
- Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
- Production Technology
- The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
- Design Challenge
- As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
- Research
- It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
- Inspiration
- There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
- Project Duration
- The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
- Operation Flow
- It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
- Team Members
- Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang - Image Credits
- Xiang Shasha
Wang shijie
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
