Fàdákà Ìdìpò · 2023
Altitude Series Àmì Ìgò Wáìnì
by Yanhui Zhang
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2023 in Ìdìpò
- CLIENT: Wuhan Pufine Creative Technology Co., Ltd.
- Estimated Number of Design Views: 23,683
- Verification code BCB994B66D · Verify this award
Colors
About Altitude Series Àmì Ìgò Wáìnì
Altitude Series jẹ́ àmì ìgò wáìnì tí a ṣẹ̀dá fún àwọn wáìnì láti agbègbè Shangri-La, tí ó sì gba ìmísí láti inú àwọn àwòrán-ilẹ̀ ìṣúra ti àwọn ìtàn ìrìnàjò onígboyà. Àmì náà lo àwòrán-ilẹ̀ gíga-ilẹ̀ láti ṣàfihàn gíga-ilẹ̀ tí ó ga àti latitude tí ó rẹlẹ̀ ti agbègbè tí wọ́n ti ń gbin èso àjàrà náà. Àwọn coordinates àti àwọn nọ́ńbà gíga-ilẹ̀ ń tọ́ka sí dídára àti ipò-ìwọ̀n wáìnì kọ̀ọ̀kan. Àwọ̀ mẹ́ta ń tọ́ka sí àyíká agbègbè náà, pẹ̀lú àwọ̀ fàdákà fún yìnyín, àwọ̀ búlúù fún adágún omi àti àwọ̀ dúdú fún ojú-ọ̀run alẹ́. Àwọn coordinates aláwọ̀ wúrà tí wọ́n yọ jáde díẹ̀ jẹ́ kí ó rọrùn láti dá ipò-ìwọ̀n kọ̀ọ̀kan mọ̀. A lo ìtẹ̀wé ultraviolet sórí bébà pàtàkì kan tí ó ní àwọn ọ̀nà kékeré oníkọ̀rọ̀ tí ń fa ìmọ́lẹ̀ padà.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Altitude Series Àmì Ìgò Wáìnì jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Altitude Series Àmì Ìgò Wáìnì yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Altitude Series Àmì Ìgò Wáìnì jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
- Dimensions & Packaging
- Width: 90MM, height: 95MM
- Tags
- Shangri-La, treasure, map, poster, wine, packaging design
- Production Technology
- The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
- Design Challenge
- The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
- Research
- The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
- Inspiration
- Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
- Project Duration
- The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
- Operation Flow
- Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
- Image Credits
- Creative Director: Xia Ling
