Second Hand Life Ẹ̀ka Àkọ́kọ́: Ọ̀wọ́ Póòsítà by Yilin Wang is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2023
Second Hand Life Ẹ̀ka Àkọ́kọ́: Ọ̀wọ́ Póòsítà
by Yilin Wang
Client: Zhejiang Sci-Tech University
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
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About Second Hand Life Ẹ̀ka Àkọ́kọ́: Ọ̀wọ́ Póòsítà
Ọ̀rọ̀ Ìwé: Second Hand Life jẹ́ ọ̀wọ́ póòsítà nípa ọ̀nà tí àwọn ènìyàn ń gbà ìsọfúnni tí ó dá pínpín gbà. Ọ̀wọ́ náà ní póòsítà A3 mọ́kànlélógún, tí a to ṣe láti dá àwòrán pàtàkì kan sílẹ̀, ó sì ń bá ìwé tí a gbé kalẹ̀ tí a sì dì pọ̀ rìn. Èdè ni a yí padà sí àwòrán fífihàn nípasẹ̀ kóòdù bínárì, níbi tí àwọn àmì ọ̀kan àti òdo tún dúró fún òtítọ́ àti irọ́ nínú iṣẹ́ ìrò-ọgbọ́n. Ìjọ̀kan yìí ń fi hàn bí a ṣe ń ṣe ìdájọ́ nípasẹ̀ ìsọfúnni tí a gbà gbọ́. Àwọn póòsítà àti ìwé náà ń béèrè fún ìfarabalẹ̀ tó jinlẹ̀ sí ọ̀ràn àwùjọ kan, nítorí wíwo ìsọfúnni tí ó dá pínpín lè rọ́pò wíwo tí ó pé kánrin.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Second Hand Life Ẹ̀ka Àkọ́kọ́: Ọ̀wọ́ Póòsítà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Second Hand Life Ẹ̀ka Àkọ́kọ́: Ọ̀wọ́ Póòsítà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Second Hand Life Ẹ̀ka Àkọ́kọ́: Ọ̀wọ́ Póòsítà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
- Dimensions & Packaging
- A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
- Tags
- Poster、Concept、Books
- Production Technology
- A series of posters and books designed to convey the theme of second-hand life
- Design Challenge
- Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
- Research
- Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
- Inspiration
- I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
- Project Duration
- 2022.5.23 in Hangzhou, China
- Operation Flow
- The language of the poster and the design of the book are used to convey the message to the audience.
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