Anlan Branding Ìdánimọ̀ Ami Iyasọtọ by Haiwen Yang is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2023
Anlan Branding Ìdánimọ̀ Ami Iyasọtọ
by Haiwen Yang
Client: Anlan
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #141858The Design
About Anlan Branding Ìdánimọ̀ Ami Iyasọtọ
Ọ̀rọ̀ Ìwé: Anlan Branding jẹ́ ìdánimọ̀ ami iyasọtọ tí a ṣẹ̀dá fún ami iyasọtọ ohun èlò ẹwa kan. A ṣe àpẹrẹ ìdánimọ̀ náà kí ó lè jẹ́ mímọ̀ kánrin ní onírúurú ìlò rẹ̀. Àwòkọ̀wé náà ní igun tí ó rẹ̀lẹ̀ díẹ̀ ní yíyí po, nígbà tí àpẹrẹ lẹ́tà lápapọ̀ ṣì rọrùn tí ó sì mọ́. Àpẹrẹ ìtànná kan tí ó jáde láti inú lẹ́tà A tọ́ka sí èrò ẹwa, àti gígé pípéye nínú lẹ́tà A so ìmọ̀-ẹ̀rọ pọ̀ mọ́ ẹwa. Àwọ̀ elésèdùdù ni a lò gẹ́gẹ́ bí àwọ̀ pàtàkì ti ami iyasọtọ náà. A lo ìdánimọ̀ náà sí àwọn ohun èlò ìkọ̀wé àti ètò àpò-ìdì, àwọn ìtọ́sọ́nà sì ń ṣètìlẹ́yìn fún lílò déédéé.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Anlan Branding Ìdánimọ̀ Ami Iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Anlan Branding Ìdánimọ̀ Ami Iyasọtọ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Anlan Branding Ìdánimọ̀ Ami Iyasọtọ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
- Dimensions & Packaging
- The coordinated images were applied to all physical stationery system and package system.
- Tags
- Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
- Production Technology
- In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
- Design Challenge
- In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
- Research
- In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
- Inspiration
- In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
- Project Duration
- The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
- Operation Flow
- The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
- Patents
- Shenzhen Baselab Technology Ltd.
- Team Members
- Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng - Image Credits
- Shenzhen Baselab Technology Ltd.
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