Shuang Gou Sheng Fang Iṣẹ Akọkọ: Ìwé Ìpamọ́ Ọtí Amuninu láti ọwọ́ Yunlin Dai, Chenchen Li and Ruidong Hua jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2023
Shuang Gou Sheng Fang Iṣẹ Akọkọ: Ìwé Ìpamọ́ Ọtí Amuninu
látọ̀wọ́ Yunlin Dai, Chenchen Li and Ruidong Hua
Oníbàárà: Jiangsu Shuanggou Distillery Co., Ltd
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #141984Àpẹrẹ Náà
Nípa Shuang Gou Sheng Fang Iṣẹ Akọkọ: Ìwé Ìpamọ́ Ọtí Amuninu
Ọ̀rọ̀ Ìwé: Shuang Gou Sheng Fang jẹ́ àwòṣe ìpamọ́ fún ọtí líle ti orílẹ̀-èdè China. Àpótí náà ní ìgò méjì ọ̀tọ̀ọ̀tọ̀ nínú. Ìgò kékeré tí ó wà lókè ní ọtí tí ó ní ìpín ọgọ́sàn-ọ̀wọ́-mẹ́jọ (68%) nínú ọgọ́rùn-ún ti alcohol, nígbà tí ìgò ńlá tí ó wà nísàlẹ̀ ní ọtí tí agbára rẹ̀ wà ní ìwọ̀nba. Ìgò kọ̀ọ̀kan lè jẹ́ tí a lè gbádùn fúnra rẹ̀, tàbí kí a dàpọ̀ àwọn ọtí méjèèjì lọ́nà òmìnira láti ṣẹ̀dá onírúurú adùn tuntun. Ìbọ̀rí méjì tí a fi ohun èlò ABS àti PE ṣe ni a bò ní wúrà pupa (rose gold), tí a sì so pọ̀ pẹ̀lú ìdábùú kan, èyí tí ó ṣèdíwọ́ fún jíjó jáde àti tí ó mú kí ṣíṣí i rọrùn. Àpótí àti àwọn ìgò náà ni a ṣe lọ́ṣọ̀ọ́ pẹ̀lú àwọn àpẹrẹ olóṣùpá tí ó rí bí àwọ̀ọ̀n, tí a mú wá láti orí àwọn òrùlé àwọn ilé-iṣẹ́ tíítò ọtí ìgbàanì.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Shuang Gou Sheng Fang Iṣẹ Akọkọ: Ìwé Ìpamọ́ Ọtí Amuninu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Shuang Gou Sheng Fang Iṣẹ Akọkọ: Ìwé Ìpamọ́ Ọtí Amuninu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Shuang Gou Sheng Fang Iṣẹ Akọkọ: Ìwé Ìpamọ́ Ọtí Amuninu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
- Ìwọ̀n àti Àpò
- Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。 - Àwọn Àkọlé
- crafts, Baijiu, spirit, packaging, art
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques. - Ìpèníjà Àpèsè
- The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability. - Ìwádìí
- In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development. - Ìmísí
- During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
- Àkókò Iṣẹ́ Àkànṣe
- 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu. - Ìlànà Ìṣiṣẹ́
- The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life. - Àwọn Ọmọ Ẹgbẹ́
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua
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