Heivy Iṣu Idọti Ohun Mimu Collagen by Jessica Yang - WeBranding Global is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2023
Heivy Iṣu Idọti Ohun Mimu Collagen
by Jessica Yang - WeBranding Global
Client: WeBranding Global
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #141987The Design
About Heivy Iṣu Idọti Ohun Mimu Collagen
Heivy jẹ́ ìṣàpẹẹrẹ ìdọ̀tí àti àmì ọrọ̀ ajé fún ọ̀wọ́ ohun mimu collagen olómi. Ọ̀wọ́ náà ní àwọn ọjà márùn-ún tí a ń pè ní Lullaby, Uplift, Revive, Fortify àti Protect. Ìgò kọ̀ọ̀kan ń lo àwọ̀ àti àpẹẹrẹ tirẹ̀ láti fi hàn àdùn tí ó yàtọ̀, nígbà tí ìlànà kan náà tí gbogbo rẹ̀ ń pín ṣe kó jẹ́ ọ̀kan-gbé lára gbogbo àkójọ náà. A ń fi àwọn ohun mimu náà hàn nínú àwọn ìgò dígí tí ìwọ̀n rẹ̀ jẹ́ mílímítà 35 sí 35 sí 107, tí a fi ohun èlò tí ó ṣe é tún lò ní kíkún ṣe. Ète ìṣàpẹẹrẹ yìí ni láti fún àmì ọrọ̀ ajé náà ní ìránnilétí kedere àti déédé nípa ìlera àti agbára ìwàláàyè.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Heivy Iṣu Idọti Ohun Mimu Collagen jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Heivy Iṣu Idọti Ohun Mimu Collagen yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Heivy Iṣu Idọti Ohun Mimu Collagen ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
- Dimensions & Packaging
- Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm) - Tags
- Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
- Production Technology
- When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
- Design Challenge
- Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
- Research
- Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
- Inspiration
- Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
- Project Duration
- The brand started in 2017 in New York, NY.
Rebranded in September 2020.
The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia. - Operation Flow
- By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
- Team Members
- Creative Director: Jessica Yang
WBG Creative Team
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