Mohanii Ìdánimọ̀ Àmì-Iṣẹ́ by Wei Sun is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2023
Mohanii Ìdánimọ̀ Àmì-Iṣẹ́
by Wei Sun
Client: DOTONE Brand Design
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
Verified Award Winner
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About Mohanii Ìdánimọ̀ Àmì-Iṣẹ́
Mohanii jẹ́ ìdánimọ̀ àmì-iṣẹ́ tí a ṣẹ̀dá fún ilé-iṣẹ́ aṣọ tí ó fìdí múlẹ̀ nínú àṣà ìlà-oòrùn. Àmì-àpẹẹrẹ náà dá lórí àwọn lẹ́tà Latin, èyí tí ó fún àmì-iṣẹ́ náà ní ohùn tí ó rọrùn tí ó sì jẹ́ ti gbogbo àgbáyé. Lẹ́tà M ni àmì pàtàkì jùlọ, ó sì tọ́ka sí inki, ní sísopọ̀ àmì náà mọ́ ìkọ̀wé ọnà ti Ṣáínà. A ṣàkópọ̀ àwọn ìrísí serif àti àwọn ìlà ààlà, a sì tún wọn túmọ̀ lọ́nà tuntun. A tẹnumọ́ àwọn lẹ́tà M àti H, nígbà tí a dín àwọn lẹ́tà yòókù kù, kí àwọn ìpele ìríran lè dá sílẹ̀. A lè tún àmì náà ṣe léraléra, kí a fọ́ ọ sí wẹ́wẹ́ kí a sì tún un kójọ padà, a sì lè lò ó lórí ohun èlò ìgbóhùnsáfẹ́fẹ́ èyíkéyìí.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Mohanii Ìdánimọ̀ Àmì-Iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Mohanii Ìdánimọ̀ Àmì-Iṣẹ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Mohanii Ìdánimọ̀ Àmì-Iṣẹ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field. - Dimensions & Packaging
- The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
- Tags
- Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
- Production Technology
- M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
- Design Challenge
- There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
- Research
- Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
- Inspiration
- Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
- Project Duration
- The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
- Operation Flow
- Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
- Patents
- All copyrights DOTONE Brand Design,2020
- Image Credits
- Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020
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