The Zlin Region Idamọ Ami-Iṣowo láti ọwọ́ Radoslav Dostal jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2023
The Zlin Region Idamọ Ami-Iṣowo
látọ̀wọ́ Radoslav Dostal
Oníbàárà: Zlín Region
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #142959Àpẹrẹ Náà
Nípa The Zlin Region Idamọ Ami-Iṣowo
Ẹkun Zlin jẹ́ ami-iṣowo àti ìdámọ̀ojú tí a ṣẹ̀dá fún agbègbè kan ní orílẹ̀-èdè Czech Republic. Ìdámọ̀ yìí dá lórí àpẹrẹ igun mẹ́rin, tí àwọn igun mẹ́rẹ̀ẹ̀rin náà ṣàpẹẹrẹ àwọn àgbègbè ìtàn mẹ́rin ti ẹkùn náà. Àpẹrẹ igun mẹ́rin náà ṣe àyíká iṣẹ́-ọnà náà, ó sì tún fi àmì ibi tí ìyípadà ti ń ṣẹlẹ̀ hàn, bí àwọn àpẹrẹ àti lẹ́tà ṣe ń jáde kọjá àwọn etí rẹ̀. Àwọn àwọ̀ tí a lò ni dúdú, funfun, ofeefee dúdú àti ofeefee fẹ́ẹ́rẹ́, ọ̀rọ̀ ofeefee sì ń tọ́ka sí àwọ̀ ìbílẹ̀ ti Zlin. Ìdámọ̀ yìí ṣàfihàn ẹ̀mí ìṣẹ̀dá àti ti iṣòwò-ọkàn ti ẹkùn náà àti ti àwọn ènìyàn rẹ̀.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
The Zlin Region Idamọ Ami-Iṣowo jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé The Zlin Region Idamọ Ami-Iṣowo yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. The Zlin Region Idamọ Ami-Iṣowo ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
- Ìwọ̀n àti Àpò
- Digital
- Àwọn Àkọlé
- Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
- Ìpèníjà Àpèsè
- Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
- Ìwádìí
- The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
- Ìmísí
- The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
- Ìlànà Ìṣiṣẹ́
- The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
- Àwọn Ọmọ Ẹgbẹ́
- Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen - Ìfọwọ́sí Àwòrán
- Photographer Julius Filip
Film maker Radim Vanous
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