Gojaming Iṣẹ́ Pàkó Oje by Qichao An is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2023
Gojaming Iṣẹ́ Pàkó Oje
by Qichao An
Client: Mornice Brand Design
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #144508The Design
About Gojaming Iṣẹ́ Pàkó Oje
Gojaming jẹ́ ìṣàpẹẹrẹ àpò fún oríṣiríṣi oje èso tí a fún ní tuntun. Àpò náà ní ìgò PET pẹ̀lú àmì tí a fi kún un, tí ó ní ìwọ̀n 70 mm ní ibú, 35 mm ní jíjìn àti 200 mm ní gíga. Àwọn ẹ̀yà àmì Gojaming ni a ti fẹ̀ sí i tí a sì lò gẹ́gẹ́ bí àwòrán pàtàkì fún gbogbo àpò náà, tí ó sì mú ìdánimọ̀ àmì kan tí ó jọra wá. Onírúurú náà ní adùn mẹ́ta, ọ̀kọ̀ọ̀kan adùn sì ní àwọ̀ tirẹ̀ tí ó bá èso tí ó jẹ mọ́ ni mu. Àwọ̀n àti àwọn ẹ̀yà èso náà ṣe ìrànlọ́wọ́ fún àwọn oníbàárà láti mọ ọ̀kọ̀ọ̀kan adùn náà kíákíá.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Gojaming Iṣẹ́ Pàkó Oje jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Gojaming Iṣẹ́ Pàkó Oje yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Gojaming Iṣẹ́ Pàkó Oje nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
- Dimensions & Packaging
- Width 70 mm x Depth 35 mm x Height 200 mm
- Tags
- Branding, Packaging,Juice,Colorful,Beverage
- Production Technology
- Label plus PET bottle
- Design Challenge
- How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
- Research
- Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding. - Inspiration
- The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
- Project Duration
- The project started in September, 2021
- Operation Flow
- The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
- Image Credits
- Designer:Qichao An,2021.
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