Q Sky Pilates Idamọ Ami Iyasọtọ (Brand Identity) by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2023
Q Sky Pilates Idamọ Ami Iyasọtọ (Brand Identity)
Client: Q Sky
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #144502The Design
About Q Sky Pilates Idamọ Ami Iyasọtọ (Brand Identity)
Q Sky Pilates jẹ́ idamọ ami iyasọtọ tí a ṣẹda fún ile-iṣẹ adaṣe Pilates kan. Lẹta Q ni a yaworan gẹ́gẹ́ bí ẹyẹ tí ń fò lọ́fẹ̀ẹ́ ní ojú ọ̀run, tí ó so orúkọ ile-iṣẹ náà pọ̀ mọ́ ìmọ̀lára fífúyẹ́, òmìnira àti ìsinmi. Lẹta kanṣoṣo yìí ń ṣiṣẹ́ gẹ́gẹ́ bí àwòrán tó dúró fúnra rẹ̀, kí ó sì ṣì bá irú lẹta tí a lò fún orúkọ ami iyasọtọ pípé mu. A ti fi idamọ yìí sí àmì ààyè, aṣọ ìdaraya, ago omi, àti káàdì ẹgbẹ́, tí a ṣe pẹ̀lú ìtẹ̀wé dígítà, ìtẹ̀wé silk screen àti iṣẹ́ ọnà ẹ̀wà (embroidery). A ṣọ́ àyẹ̀wò déédéé àwọ̀ lórí ohun èlò kọ̀ọ̀kan pẹ̀lú ìṣọ́ra gidi.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Q Sky Pilates Idamọ Ami Iyasọtọ (Brand Identity) jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Q Sky Pilates Idamọ Ami Iyasọtọ (Brand Identity) yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Q Sky Pilates Idamọ Ami Iyasọtọ (Brand Identity) nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
- Dimensions & Packaging
- Size according to specific object application
- Tags
- Pilates, sports, fitness, sky, bird
- Production Technology
- Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
- Design Challenge
- There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
- Research
- Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
- Inspiration
- Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
- Project Duration
- Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
- Operation Flow
- It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
- Patents
- Trademark holder: Q Sky
- Image Credits
- Design，Feng Lei，2022
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