Qinshihuang Cpa Iṣẹ Alakọbẹrẹ: Iṣu Ọtí Bia by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2023
Qinshihuang Cpa Iṣẹ Alakọbẹrẹ: Iṣu Ọtí Bia
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #144566The Design
About Qinshihuang Cpa Iṣẹ Alakọbẹrẹ: Iṣu Ọtí Bia
Ọrọ Iwe: Qinshihuang CPA jẹ́ àpẹrẹ ìṣóṣù (packaging) fún ọtí bíà oníṣọ̀nà kan nínú ẹ̀ka China Pale Ale. Àpẹrẹ igo àti ọ̀rùn igo náà lo àwọn ohun àkọ́kọ́ tí ó ṣàkàwé sí ìjọba Qin, tí ó sì ń rán ẹnìkan létí ago jáde onífáàjì pẹ̀lú àwọ̀n àpẹrẹ àwọsánmà láti àkókò Qin àti Han. Àsíá kan tí ó yí ọ̀rùn igo náà ká fi hàn pé ọjà náà ni aṣáájú-ọ̀nà nínú irú ọtí bíà China Pale Ale. Lẹ́tà ìsábẹ́ (seal script) kan ní àárín gbùngbùn, èyí tí ó jẹ́ irú ìwé kíkọ àpapọ̀ ìjọba Qin, fún un ní ìrísí àṣà ìbílẹ̀ àti ìgbà àtijọ́. A ṣe àpẹrẹ yìí gẹ́gẹ́ bí igo dígí 315 ml àti agolo aluminiomu 550 ml.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Qinshihuang Cpa Iṣẹ Alakọbẹrẹ: Iṣu Ọtí Bia jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Qinshihuang Cpa Iṣẹ Alakọbẹrẹ: Iṣu Ọtí Bia yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Qinshihuang Cpa Iṣẹ Alakọbẹrẹ: Iṣu Ọtí Bia ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
- Dimensions & Packaging
- 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm - Tags
- CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
- Production Technology
- aluminium can, glass bottle
- Design Challenge
- The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
- Research
- IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
- Inspiration
- Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
- Project Duration
- This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
- Operation Flow
- The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
- Team Members
- Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao
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