It Is In Your Genes Ìmúdàgba Idanimo by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2023
It Is In Your Genes Ìmúdàgba Idanimo
by Bianka Foldi and Robert Valoczi
Client: Genecontact
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
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About It Is In Your Genes Ìmúdàgba Idanimo
A ṣẹda idanimọ ami iyasọtọ fun iṣẹ jiini, nipasẹ eyiti a le rii asọtẹlẹ si awọn arun jiini ti o ṣeeṣe. Gẹgẹ bii igbekalẹ DNA, ero apẹrẹ tun ni itumọ lori eto awọn koodu, eyun ni pataki awọn koodu Morse ti a ṣe apẹrẹ ti o nsoju awọn lẹta ti alfabeti. Ọrọ eyikeyi le ṣe ojuran ni ọna yii, titan aami aimi kan sinu idanimọ ti o ni agbara. Aami naa, eyiti o jẹ orukọ Onibara ti a kọ nipasẹ awọn koodu, gba apẹrẹ igbekalẹ-helical meji ti DNA. Eyi ni bii iṣowo ti Onibara ṣe afihan mejeeji ni imọran ati oju ni idanimọ.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
It Is In Your Genes Ìmúdàgba Idanimo jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé It Is In Your Genes Ìmúdàgba Idanimo yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. It Is In Your Genes Ìmúdàgba Idanimo ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
- Tags
- dynamic brand identity, flexible brand identity, brand identity
- Production Technology
- • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes. - Inspiration
- The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
- Project Duration
- The project started in July 2021 October in Budapest. The website development is still ongoing.
- Team Members
- Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon
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