Spectrum Iṣẹ Alaworan by Arata Yokoyama is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2023
Spectrum Iṣẹ Alaworan
Client: Arata Yokoyama
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #144936The Design
About Spectrum Iṣẹ Alaworan
Ọrọ Iwe: Spectrum jẹ́ àwòrán oní-nọ́mbà tí ó fi ọ̀nà aṣọ ìgboro ti orílẹ̀-èdè Japan hàn ní ọ̀nà àwòrán anime ti Japan. Iṣẹ́ náà yàgò fún àwòrán tí ó dàbí fọ́tò gidi, ó sì lo àwọ̀ tí ó dán mọ́rán ní ọ̀nà pẹrẹsẹ tí ó síbẹ̀ farahàn ní ìrísí àdámọ́rán fún ojú. Ẹ̀yìn-àwòrán náà dúró fún àwọn ìmọ́lẹ̀ neon ti Tokyo, pẹ̀lú àwọn ìrísí tí a sọ̀rọ̀ dín kù ní ọ̀nà gbígbóya láti mú ìríran mímúná, pẹrẹsẹ àti dídán jáde. Àwọn ẹ̀yà ti ìṣàpẹẹrẹ àwòrán ti Ìwọ̀-Oòrùn ni a so pẹ̀lú àwòrán ẹ̀dà ìhun ti Japan. A yàwòrán Spectrum pẹ̀lú Adobe Photoshop CC. Ète náà ni láti jẹ́ kí àwọn olùwòran nínú àti lóde Japan lè lóye ọ̀nà àwòrán náà kedere.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Spectrum Iṣẹ Alaworan jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Spectrum Iṣẹ Alaworan yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Spectrum Iṣẹ Alaworan ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work depicts Japanese street fashion in the style of Japanese anime.
Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.
The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression. - Dimensions & Packaging
- 8000 x 5678 pixel, 400dpi, RGB
- Tags
- street fashion, anime, character design, japanese illustration, vivid color
- Production Technology
- Drawing with Adobe Photoshop CC
- Design Challenge
- In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.
I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way. - Research
- A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.
Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters. - Inspiration
- Today, fashion based on techwear and designs using vivid colors are global trends.
Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.
I analyzed the coincidences and differences between them and aimed to visualize them.
Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.
This in-between state is the expression I pursued. - Project Duration
- This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
- Operation Flow
- Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.
Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.
And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand. - Image Credits
- #1: Illustrator NaBaBa, Private Work, 2020.
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