A Inc Idanimọ Ile-iṣẹ by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2023
A Inc Idanimọ Ile-iṣẹ
by Yu Morisawa
Client: A Inc
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #145279The Design
About A Inc Idanimọ Ile-iṣẹ
A Inc jẹ eto idanimọ ile-iṣẹ ti a ṣẹda fun ile-iṣẹ kan ti o wa ni Tokyo. A kọ idanimọ naa yika lẹta kan ṣoṣo A ti a ṣe lati inu awọn ila awọ. Awọn ila naa ṣe aṣoju agbara ati agbara ti o pamọ ninu inu ẹnikọọkan ti o ni ìsopọ pẹlu ile-iṣẹ naa. Awọn ila ti o ṣubu lé ara wọn fihan bí ile-iṣẹ naa ṣe ń gba irisi rẹ nipasẹ oríṣiríṣi ìfẹ́ àti àyànfẹ́. A lo idanimọ naa sórí àwọn káàdì iṣẹ́ àti àwọn síbe, kí olúkúlùkù sì lè yan àwọ̀ tí ó fẹ́ràn jùlọ. A lè mú àwọ̀ síbe bá àwọn olùgbà ọ̀rọ̀ mu pẹ̀lú. A gbé àmì náà sókè lọ́nà tí ó fara hàn díẹ̀ (embossed) láti dín agbára àwọn àwọ̀ líle kù kí ó bàa lè rọlẹ̀ jẹ́ẹ́.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
A Inc Idanimọ Ile-iṣẹ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé A Inc Idanimọ Ile-iṣẹ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún A Inc Idanimọ Ile-iṣẹ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals. - Dimensions & Packaging
- Business card
Width91mm, Height55mm
Envelope
Width235mm, Height120mm - Tags
- limitless energy, potential, a range of colors, stripes, diversity
- Production Technology
- In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
- Design Challenge
- Design a single letter A as a logo.
- Research
- I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate. - Inspiration
- Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.
The meanings invested in the logo are
1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences. - Project Duration
- Completed in Tokyo in 2020. Since then, we have continued to refine it.
- Operation Flow
- Understanding of identity
Company motivation
Visualization of company image
recruiting - Image Credits
- Photographer / Ryo Yasumoto
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