Yep Ìṣàkópọ̀ Ọjà Kólájìn by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
WúràÌdìpò· 2023
Yep Ìṣàkópọ̀ Ọjà Kólájìn
by Tiger Pan
Client: By-Health Co., Ltd.
Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #145414The Design
About Yep Ìṣàkópọ̀ Ọjà Kólájìn
Yep jẹ́ ìṣàkópọ̀ tí a ṣe fún ọjà kólájìn tí a lè mu. Àpótí òde ní ìrísí onígun mẹ́ta, tí a yàn láti dábàá ìdúróṣinṣin àti agbára. A fi pọ́ọ̀pù bébà, ohun èlò tí a lè tún lò, ṣe àpótí náà, àpótí òde sì wọn 170 mm ní gígùn, 100 mm ní ìbú, àti 186 mm ní gíga. Nínú rẹ̀, kólájìn tí a lè mu wà nínú ìgò gíláàsì. A tẹ àmì ìdánimọ̀ rẹ̀ pẹ̀lú fọ́ìlì tí ó fojú hàn kedere, èyí tí ó fún un ní ìrísí tútù àti títun. Àmì àpẹẹrẹ aláwọ̀ pínkì náà ń fi èwe àti okun hàn. Ètò ìfihàn àlàyé tí ó ṣe kedere àti ètò oríṣiríṣi tí ó ṣọ̀kan ń ran àwọn olùrà lọ́wọ́ láti dá ọjà náà mọ̀ láti ọ̀nà jíjìn.
The Recognition
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Yep Ìṣàkópọ̀ Ọjà Kólájìn jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Yep Ìṣàkópọ̀ Ọjà Kólájìn yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Yep Ìṣàkópọ̀ Ọjà Kólájìn ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
- Dimensions & Packaging
- Box, 170mm x100mm x186mm
Bottle, 90mm x30mm - Tags
- collagen, pink, package, health, health products, Tiger Pan
- Production Technology
- A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
- Design Challenge
- They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
- Research
- Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
- Inspiration
- The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
- Project Duration
- The project lasts 3 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
- Team Members
- Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You - Image Credits
- Tiger Pan
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