KK-Park Ètò Àmì Ìtọ́nisọ́nà by Yi Zhang is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2023
KK-Park Ètò Àmì Ìtọ́nisọ́nà
by Yi Zhang
Client: Value Design and Consulting (Shenzhen) Co., Ltd.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
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- Verified Award Winner
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The Design
About KK-Park Ètò Àmì Ìtọ́nisọ́nà
KK-Park jẹ́ ètò àmì ìtọ́nisọ́nà fún agbègbè àṣà àti ìgbafẹ́ ní Yancheng, ní orílẹ̀-èdè Ṣáínà. Ibi náà, tí ó jẹ́ pápá ìṣeré tẹ́lẹ̀, ni a tún ṣe gẹ́gẹ́ bí ibi ìpàṣípààrọ̀ àṣà láàárín Ṣáínà àti Gúúsù Kòríà. Àpẹẹrẹ iṣẹ́ náà tún ṣe ìtumọ̀ àwọn èròjà Kòríà, tí ó ní nínú àwọn rìbọ́ọ̀nù aṣọ ìbílẹ̀ Kòríà, ètò àwọ̀ ìbílẹ̀ tí a mọ̀ sí Obangsaek àti àwọn ìlà kíkọ àwọn lẹ́tà Kòríà. Àwọn àmì náà tẹ̀lé ọ̀nà yíká tí ó dàbí ìgbànú ti ibi náà. Àwọn àmì ìtọ́nisọ́nà gíga dúró ní ẹ̀gbẹ́ ẹnu ọ̀nà àbáwọlé kọ̀ọ̀kan láti tọ́ àwọn àlejò sọ́nà. Àwọn pátákó náà ni a fi irin aláìlèèpata tí a tẹ̀ ṣe, tí a kọ́kọ́ pèsè sílẹ̀ kí a tó gbé wọn kalẹ̀ níbi iṣẹ́ náà.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
KK-Park Ètò Àmì Ìtọ́nisọ́nà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé KK-Park Ètò Àmì Ìtọ́nisọ́nà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. KK-Park Ètò Àmì Ìtọ́nisọ́nà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
- Dimensions & Packaging
- 2200mm x 500mm x 665mm/5mm thick stainless steel bending
- Tags
- Signage, Commercial Street, public space, redevelopment, Culture
- Production Technology
- The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
- Design Challenge
- The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
- Research
- The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
- Inspiration
- Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges. - Project Duration
- Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China - Operation Flow
- Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
- Team Members
- Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer) - Image Credits
- Updesign
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