Mouled Bonbon Ìdìpọ̀ Ìkópọ̀ Àsìkò by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2023
Mouled Bonbon Ìdìpọ̀ Ìkópọ̀ Àsìkò
Client: Voila Dessert shop
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Mouled Bonbon Ìdìpọ̀ Ìkópọ̀ Àsìkò
Èyí jẹ́ àpẹẹrẹ ìdìpọ̀ ìkópọ̀ fún suwiti eso àgbọ̀n tó tóbi bí bonbon pàtàkì tí wọ́n ṣe fún àyájọ́ Mouled nìkan. Èrò àpẹẹrẹ náà dá lórí àpẹẹrẹ bonbon tí a fi nǹkan wé tí a ṣe ìbámu rẹ̀ pẹ̀lú gígùn tùúbù náà. Olùṣẹ̀dá náà ṣe ìrọ̀rùn àyájọ́ àṣà ìbílẹ̀ Mouled sí àwọn eroja àmì pàtàkì tó kéré jù nípa lílo àwọn ìlà jiomẹ́tíríkì tó hàn kedere. Ó ṣẹ̀dá Ọmọlángídí, Jagunjagun, Ẹṣin, Ojú Bubúrú, àti Àdàbà pẹ̀lú àwọn búlọ́ọ̀kù àwọ̀ dídán. Nípa lílo ìrísí jiomẹ́tíríkì kan náà, ó ṣẹ̀dá ìkọ̀wé lẹ́tà Mouled Bonbon tó ní agbára tó sì mú gbogbo èrò náà papọ̀. Mouled Bonbon yìí jẹ́ ìwòye ìgbàlódé lórí àyájọ́ àṣà àtijọ́.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Mouled Bonbon Ìdìpọ̀ Ìkópọ̀ Àsìkò jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Mouled Bonbon Ìdìpọ̀ Ìkópọ̀ Àsìkò yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Mouled Bonbon Ìdìpọ̀ Ìkópọ̀ Àsìkò nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
- Dimensions & Packaging
- Tube Width 100 x Diameter 100 x Height 270
- Tags
- packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
- Production Technology
- These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
- Design Challenge
- Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual. - Research
- Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design. - Inspiration
- Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
- Project Duration
- The project started in August 2022 in Cairo and finished in October 2022 in Cairo
- Operation Flow
- This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
- Team Members
- Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby - Image Credits
- Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022
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