Nutrili Awọn Afikun Iyasọtọ by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2023
Nutrili Awọn Afikun Iyasọtọ
Client: Nutrili
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
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The Design
About Nutrili Awọn Afikun Iyasọtọ
Awọn afikun ti o dun, awọn anfani ti ko sẹ. Nutrili jẹ gbogbo nipa kiko didara giga, adayeba ati awọn afikun alagbero. Cansu Dagbagli Ferreira ni a fun ni aṣẹ fun ṣiṣẹda idanimọ ami iyasọtọ wiwo ati awọn apẹrẹ iṣakojọpọ. Idanimọ wiwo n ṣe afihan ẹmi ọdọ ati igbalode ti ami iyasọtọ, pẹlu ọna igboya rẹ. Lapapọ, o jẹ afihan ti idanimọ ati awọn iye ami iyasọtọ naa. Apẹrẹ apoti kii ṣe iwunilori nikan ṣugbọn o tun ṣe ni ironu lati rawọ si awọn olugbo ibi-afẹde. Lilo awọn awọ ti o larinrin ati awọn iwe afọwọkọ nla n ṣalaye idojukọ ami iyasọtọ lori awọn eroja mimọ ati mimọ.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Nutrili Awọn Afikun Iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Nutrili Awọn Afikun Iyasọtọ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Nutrili Awọn Afikun Iyasọtọ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!
Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality. - Dimensions & Packaging
- Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm - Tags
- supplements, vitamins, collagen, label, packaging, design
- Production Technology
- Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom - Design Challenge
- The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.
In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area. - Inspiration
- Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
- Project Duration
- 3 months, Istanbul & Dubai
- Operation Flow
- Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
- Team Members
- Designer: Cansu Dagbagli Ferreira
- Image Credits
- Photography: Lara Zankoul + Büşra Sarıoğlu
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