Pattern Play Awọn Káàdì Eré, Kaléndà by Topys - Huimeng Li is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2023
Pattern Play Awọn Káàdì Eré, Kaléndà
Client: Topys
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #148121The Design
About Pattern Play Awọn Káàdì Eré, Kaléndà
Pattern Play jẹ́ àkójọpọ̀ àwọn káàdì eré àti kaléndà kan tí a ṣe àpẹrẹ láti mú àwọ̀ wá sí ìgbésí ayé ojoojúmọ́. Àwọn káàdì eré náà ní àwòrán 54 aláìlẹgbẹ́ dípò àwọn ẹgbẹ́ (suits) tí ó wọ́pọ̀. Àwọn káàdì ọba àti ayaba ni a fa àwokose wọn jáde láti inú kaleidoscope, nígbà tí àwọn káàdì nọ́mbà fi àwọn àpẹrẹ àti ìrísí aláìlẹ́sẹ̀ẹsẹ hàn. A tẹ àwọn káàdì náà sórí ìwé líle aláwọ̀ dúdú tí kò gba omi (310 gsm), tí ó ní ìparí aláìdán (matte finish) àti igun yíká. Kaléndà náà mú 12 nínú àwọn iṣẹ́ ọnà náà tóbi sí i, tí a tẹ̀ sórí ìwé àkànṣe (250 gsm) tí ó ní ìlà yíyà, tó jẹ́ kí ojú-ìwé kọ̀ọ̀kan lè jẹ́ lílò gẹ́gẹ́ bí póńsítà pẹ̀lú. Àpẹrẹ yìí ń fojú sọ́nà láti fi ìmọ̀lára rere kún àwọn ọjọ́ lásán.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Pattern Play Awọn Káàdì Eré, Kaléndà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Pattern Play Awọn Káàdì Eré, Kaléndà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Pattern Play Awọn Káàdì Eré, Kaléndà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pattern Play! is Design For You’s newest series, a TOPYS project that aims to enliven daily objects with design power. The designer plays with patterns and colors, dots, and lines, and put them on playing cards and a calendar. 54 unique illustrations with unbridled imagination make one-of-a-kind playing cards. They can also be used as tarot cards, or bookmarks... 12 artworks are enlarged and paired with one-liners from editors to make the calendar. They can also be posters that light up your living room, office, favorite corner, and your 2023. The team hopes these two beautiful non-standard products will stir up a little splash in ordinary daily life and bring the most joy and inspiration to you. Pattern Play, Pattern Fun!
- Dimensions & Packaging
- Playing Cards: 63mm x 88mm x 19mm
Calendar: 270mm x 430mm - Tags
- product design, illustration, graphic design, playing cards, entertainment, recreational, home decoration, lifestyle
- Production Technology
- 'Pattern Play!'' Playing Cards was made with 310 gsm waterproof card stock paper, matte cover finish, and rounded corners, double-sided solid color printing. The calendar was made with 250 gsm specialty paper which was printed in solid color with a tear-off line.
- Design Challenge
- The main challenge in the creative process is to balance originality and practicality. The designer has to follow design rules for playing cards while trying to separate them from standard products. Instead of spades, hearts, diamonds, and clubs, 54 unique illustrations were created for each card. J, Q, and K are kaleidoscope-inspired. A to 10 are irregular patterns and shapes. Jokers are TOPYS's IP little ghost. The team also did several internal tests and spent a lot of time adjusting the size and colors of the letters and numbers to make sure they were easy to read and play with.
- Research
- As a first-timer, the team did a lot of research on different types, printing techniques, and materials of playing cards, wanting to make sure that it is a top-quality product with top designs. We studied many cases ranging from big companies like Art of Play, and Bicycle to small local labels. Then we compared many suppliers and paid factory visits. With in-depth research, the team decided to produce in poker size, which allows more visuals, and with international standard 310 gsm black core card, matte cover finishes to provide a premium playing experience, even for daily recreational activities.
- Inspiration
- People have taken unprecedented safety measures during COVID-19. Being socially isolated for so long makes everyone feel more or less lonely or depressed. And thus the designer wants to create designs with vivid, bold colors within organic patterns and shapes to inject positivity and hope into people's daily life. The team chose playing cards as the main product in hopes to provide a refreshing and special entertainment experience for family and friends, while a colorful eye-catching calendar can brighten up and energize any space as a nice decoration.
- Project Duration
- It was started in July 2022 in Shenzhen and went on sale in November 2022 in Shenzhen.
- Operation Flow
- Daily recreational activity and home decoration
- Team Members
- Illustrator & Motion Designer: Huimeng Li
Art Director: Silin Chen
Project Manager: Jing Lin
Planners: Jing Lin, Xiwen Wang
Photographer: Zichen Yang
Editor: Yun Ji
PR: Wanjun Xie - Image Credits
- IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Image #1-5: Photographer Zichen Yang, Pattern Play!, 2022.
Image #1-5: Creator Huimeng Li, Pattern Play!, 2022.
Video Credits:
Motion Graphics by Huimeng Li.
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