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Old Town of Lijiang Ìtòlẹ́sẹẹsẹ Àwòrán Àpèjúwe by Ju Jijing

Old Town of Lijiang Ìtòlẹ́sẹẹsẹ Àwòrán Àpèjúwe by Ju Jijing is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.


FàdákàÀwòrán· 2023

Old Town of Lijiang Ìtòlẹ́sẹẹsẹ Àwòrán Àpèjúwe

by Ju Jijing

Client: Northeastern University of China

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category

33,740

Verified Award Winner

Verify Award Status for #148128

Colors

The Design

About Old Town of Lijiang Ìtòlẹ́sẹẹsẹ Àwòrán Àpèjúwe

Ìlú Àtijọ́ ti Lijiang jẹ́ ìtòlẹ́sẹẹsẹ àwọn àwòrán àpèjúwe tí a ṣẹ̀dá láti gbé àṣà ìbílẹ̀ ìlú àtijọ́ kan ní orílẹ̀-èdè Ṣáínà kalẹ̀ àti láti dáàbò bò ó. Àwọn àwòrán náà ṣàfihàn àwọn èròjà ogún àṣà, àwọn ìran ìbílẹ̀ àti àwọn àwọ̀ oníṣẹ́lẹ̀-lórí-ṣẹ̀lẹ̀ nínú ọ̀nà ìṣàfihàn ti orílẹ̀-èdè. A ya àwòrán kọ̀ọ̀kan pẹ̀lú ohun èlò ìṣàpẹẹrẹ fẹ́kítọ̀ ní ìwọ̀n mílímítà 800 pẹ̀lú 800, a sì tún ṣe àtúnṣe rẹ̀ pẹ̀lú ìmọ̀-ẹ̀rọ ìtẹ̀wé olókìkí gíga. Ìtòlẹ́sẹẹsẹ náà pín ogún àdánidá àti ti ẹ̀dá ènìyàn ti Lijiang nínú èdè ìríran tí ó bá ìfẹ́ ìgbàlódé mu. Ète rẹ̀ ni láti gbé ìmọ̀ àwùjọ ga nípa àṣà abúlé ìbílẹ̀ àti ìdáàbòbò rẹ̀.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Old Town of Lijiang Ìtòlẹ́sẹẹsẹ Àwòrán Àpèjúwe jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Old Town of Lijiang Ìtòlẹ́sẹẹsẹ Àwòrán Àpèjúwe yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Old Town of Lijiang Ìtòlẹ́sẹẹsẹ Àwòrán Àpèjúwe jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging
Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags
Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology
The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge
The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research
Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration
Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration
The project started in September 2022 and finished in January 2023 in China
Operation Flow
Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members
Designer:Ju Jijing,Art Director: Huo Kai
Image Credits
Ju Jijing, 2022

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