Dalian Seafood Aṣàpẹẹrẹ àti Àpẹrẹ Ìdìmọ́ by Ju Jijing is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2023
Dalian Seafood Aṣàpẹẹrẹ àti Àpẹrẹ Ìdìmọ́
by Ju Jijing
Client: Northeastern University of China
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #148231The Design
About Dalian Seafood Aṣàpẹẹrẹ àti Àpẹrẹ Ìdìmọ́
Dalian Seafood jẹ́ àmì-ìdánimọ̀ àti àpẹrẹ ìdìmọ́ fún àwọn ọjà inú omi tí a ti ṣetán jẹ. Àmì náà àti àwọn àwòrán tí ó jáde láti inú rẹ̀ ni a lò sórí àpò kan ṣoṣo, àpótí ẹ̀bùn gígùn tí a lè fà jáde tí ó ní àpótí kékeré mẹ́ta nínú, àti àwọn agolo ìdìmọ́. Àwọn àwòrán aláìṣàlàyé ni a yà láti inú àwọn ànímọ́ oríṣiríṣi ẹ̀dá inú òkun, tí a sì ṣètò ní ọ̀nà tí ó ń tún padà àti tí ó ń dàpọ̀ mọ́ra. Ìyàtọ̀ àwọ̀ dídán mú fún ẹ̀ka náà ìrísí tuntun àti alábùáyọ̀. A tẹ àpẹrẹ náà pẹ̀lú ẹ̀rọ dígítà ní ọ̀nà tí kò ní ìtànṣán (matte) sórí àwọnohun èlò tí a lè tún lò, àti pé àpótí ẹ̀bùn tí a lè fà jáde náà rọrùn láti ṣí.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Dalian Seafood Aṣàpẹẹrẹ àti Àpẹrẹ Ìdìmọ́ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Dalian Seafood Aṣàpẹẹrẹ àti Àpẹrẹ Ìdìmọ́ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Dalian Seafood Aṣàpẹẹrẹ àti Àpẹrẹ Ìdìmọ́ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
- Dimensions & Packaging
- label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm - Tags
- Food, logo, packaging, brand, image, graphic design
- Production Technology
- The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
- Design Challenge
- The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
- Research
- The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
- Inspiration
- Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
- Project Duration
- The project was launched in September 2022 and completed in November 2020.
- Operation Flow
- Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
- Image Credits
- Ju Jijing，2022.
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