Modulabs Eto Idanimọ Wiwo by Wonseon Yu and Yoonhee Jeong is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2023
Modulabs Eto Idanimọ Wiwo
by Wonseon Yu and Yoonhee Jeong
Client: Modulabs
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
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About Modulabs Eto Idanimọ Wiwo
Modulabs jẹ́ ètò ìdánimọ̀ wíwo tí a ṣẹ̀dá fún àdúgbò ìwádìí kan. A kọ́ ètò ìdánimọ̀ náà pẹ̀lú irú-ìtẹ̀wé (typeface) olùyípadà pàtàkì kan. Irú-ìtẹ̀wé náà ní ipò ìdàgbàsókè kan ṣoṣo pẹ̀lú ìgbésẹ̀ 300, èyí tí ó ṣe àyè fún oríṣiríṣi àwọn àpẹẹrẹ lẹ́tà tó yàtọ̀ síra. A yàwòrán lẹ́tà kọ̀ọ̀kan pẹ̀lú ìṣọ́ra dípò kí a ṣẹ̀dá wọn láti inú àwọn àwòrán jiometirí, èyí tí ó fún wọn ní ẹ̀mí ènìyàn. Àwọn lẹ́tà tí ó díẹ̀ wọ̀ọ̀wọ̀ náà ṣàfihàn ìgbésẹ̀ àti ìwádìí dípò àbájáde pípé. Àwọn mẹ́mba lè lo irú-ìtẹ̀wé náà láti bá ìdánimọ̀ náà mu, àwọn irinṣẹ́ inú-ilé sì ń ràn wọ́n lọ́wọ́ láti ṣẹ̀dá àwọn orúkọ pẹ̀lú ìrọ̀rùn.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Modulabs Eto Idanimọ Wiwo jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Modulabs Eto Idanimọ Wiwo yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Modulabs Eto Idanimọ Wiwo nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
- Tags
- Identity, Typeface, System
- Production Technology
- The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.
We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure. - Design Challenge
- Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
- Research
- We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
- Inspiration
- Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
- Project Duration
- The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
- Operation Flow
- Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
- Patents
- trademarks: Modulabs (2023)
- Team Members
- Creative Director: Wonseon Yu
Designer: Yoonhee Jeong
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