Mei Tao Wan Ìdánimọ̀ Ilé-iṣẹ́ by Chen Zilong is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2023
Mei Tao Wan Ìdánimọ̀ Ilé-iṣẹ́
by Chen Zilong
Client: Communication University of Zhejiang
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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- Verified Award Winner
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The Design
About Mei Tao Wan Ìdánimọ̀ Ilé-iṣẹ́
Mei Tao Wan jẹ́ ìdánimọ̀ ilé-iṣẹ́ tí a ṣẹ̀dá fún ọgbà-iṣẹ́ àṣà àti ìṣẹ̀dá ní Foshan, Ìpínlẹ̀ Guangdong. Àmì náà dá lórí lẹ́tà M, tí ó jẹ́ ìbẹ̀rẹ̀ ọ̀rọ̀ ẹwà, àti lórí ilé tí a kọ́ ní ọ̀nà àtẹ̀gùn tí ó wà nínú ọgbà náà. Ìrísí gígùn kan ń rán ni létí àwọn èéfín amọ̀kòkò ilé-iṣẹ́ amọ̀kòkò agbègbè náà. Ìrísí ilé náà dúró fún àyè iṣẹ́-ọnà tí ó ṣí sílẹ̀ tí ó sì jẹ́ ti àgbáyé. Ìtòlẹ́sẹẹsẹ tí ó lé ara wọn dá lórí ìkójọpọ̀ àwọn olóye. A lo ìdánimọ̀ náà sórí káàdì iṣẹ́, àpò aṣọ, àti àwọn póọsítà, tí a ṣe pẹ̀lú kọ̀mpútà tí a sì tẹ̀ jáde fún lílò.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Mei Tao Wan Ìdánimọ̀ Ilé-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Mei Tao Wan Ìdánimọ̀ Ilé-iṣẹ́ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Mei Tao Wan Ìdánimọ̀ Ilé-iṣẹ́ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
- Dimensions & Packaging
- Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm. - Tags
- Brand design, Fo Shan Culture, Shi Wan, Logo Design
- Production Technology
- It is designed and produced by computer and printed by the enterprise.
- Design Challenge
- It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
- Research
- Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
- Inspiration
- They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
- Project Duration
- The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
- Operation Flow
- The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
- Image Credits
- Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang
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