Cycling for a Better Future Ìṣàpẹẹrẹ Ìjísọ Wíwo by Chris Chung, Chien Chun Feng and Chun Yu is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2024
Cycling for a Better Future Ìṣàpẹẹrẹ Ìjísọ Wíwo
by Chris Chung, Chien Chun Feng and Chun Yu
Client: Giant Group
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #149127The Design
About Cycling for a Better Future Ìṣàpẹẹrẹ Ìjísọ Wíwo
Gigun Kẹ̀kẹ́ fún Ọjọ́ Ọ̀la Tó Dára Jùlọ jẹ́ apẹrẹ ìjísọ wíwo tí a ṣẹ̀dá fún ìlànà àyíká, àwùjọ àti ìṣàkóso (ESG) ti Giant Group. Ìlànà náà kó ọ̀pọ̀lọpọ̀ ìsapá ìdúróṣinṣin jọ sínú ẹ̀ka mẹ́ta tí ó gbé ìgbésẹ̀ nípa ojú ọjọ́, ìyíká-ilẹ̀ àti ìṣàkópọ̀ àwùjọ yọ. Àwọn àwọ̀ gradient tí ó lágbára àti àwọn àpẹẹrẹ yíká rọrùn tí a fà yọ láti inú àgbá kẹ̀kẹ́ ni ó fi èdè wíwo múlẹ̀. A lo àpẹrẹ náà sórí àwọn ojú-òpó wẹ́ẹ̀bù, àwọn ìtọ́sọ́nà àmì-àwòrán, ìwé pẹlẹbẹ àmì-ọjà, àwọn infográfíìkì àti àwọn àwòrán media àwùjọ. Ète náà ni láti ní ìjísọ tí ó ṣe kedere fún onírúurú àwọn olùgbọ́.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Cycling for a Better Future Ìṣàpẹẹrẹ Ìjísọ Wíwo jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Cycling for a Better Future Ìṣàpẹẹrẹ Ìjísọ Wíwo yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Cycling for a Better Future Ìṣàpẹẹrẹ Ìjísọ Wíwo ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
- Dimensions & Packaging
- The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
- Tags
- Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
- Production Technology
- Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
- Design Challenge
- Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
- Research
- Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
- Inspiration
- Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
- Project Duration
- The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
- Operation Flow
- The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
- Patents
- Copyrights belong to Giant Group, 2023.
- Team Members
- Strategist: Marco Negri
Designer: Stacey Chun Yu
Senior Designer: Tina Chien Chun Feng
Creative Director: Chun Cheng Chung
Senior Account Manager: Anew Yu Hsin Lin
CEO: Ya Ting Yu - Image Credits
- Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.
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