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Intangible Heritage Ìtòlẹ́sẹẹsẹ Àwòrán Àpèjúwe by Zhou Xiaoshu

Intangible Heritage Ìtòlẹ́sẹẹsẹ Àwòrán Àpèjúwe by Zhou Xiaoshu is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.


FàdákàÀwòrán· 2023

Intangible Heritage Ìtòlẹ́sẹẹsẹ Àwòrán Àpèjúwe

by Zhou Xiaoshu

Client: Northeastern University of China

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category

Colors

The Design

About Intangible Heritage Ìtòlẹ́sẹẹsẹ Àwòrán Àpèjúwe

Intangible Heritage jẹ́ ìtòlẹ́sẹẹsẹ àwòrán àpèjúwe mẹ́ta nípa ogún àṣà àìlèfọwọ́kàn ti orílẹ̀-èdè Ṣáínà. Àwọn àwòrán àpèjúwe náà ṣàfihàn iṣẹ́ ọnà Pipa, ìkòkò celadon ti Longquan àti Àjọ̀dún Fìtílà ti Zigong. A fi ẹ̀rọ ìṣàpẹẹrẹ vector ya àwòrán kọ̀ọ̀kan, nítorí náà àwọn àlàyé kékeré máa ń wà ní kedere nígbà tí a bá tẹ̀ wọ́n ní ìwọ̀n ńlá. Àwọn ewé tí a tẹ̀ jáde jẹ́ mílímítà 800 ní gígùn àti mílímítà 800 ní fífẹ̀. A ti yí àwọn kókó-ọ̀rọ̀ ìbílẹ̀ padà sí èdè ìran òde-òní fún ìlò lórí ayélujára, nínú àwọn ìtẹ̀jáde, àwọn ìwé àti àwọn àkójọ fọ́tò. Èrèdí rẹ̀ ni láti ran gbogbo ènìyàn lọ́wọ́ láti kọ́ nípa àwọn àṣà ìbílẹ̀ wọ̀nyí.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Intangible Heritage Ìtòlẹ́sẹẹsẹ Àwòrán Àpèjúwe jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Intangible Heritage Ìtòlẹ́sẹẹsẹ Àwòrán Àpèjúwe yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Intangible Heritage Ìtòlẹ́sẹẹsẹ Àwòrán Àpèjúwe jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The theme of this project is Zigong Lantern Festival, Pipa Art and Longquan Celadon. They are valuable intangible cultural heritage of China. Draw three artistic illustrations by computer to creatively show the essence of these cultures. The combination of computer technology and traditional art has the characteristics of creativity, design and application. This set of works is to let the public know more about China's intangible cultural heritage and inherit traditional culture.
Dimensions & Packaging
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.
Tags
Intangible cultural heritage, pipa art, Longquan celadon, Zigong Lantern Festival, illustration, computer painting.
Production Technology
This series of illustrations are drawn by illustrator vector design software. It consists of super-high-level printing technology and manufacturing technology, thus highlighting the visual effect of the poster and showing exquisite and beautiful illustration details.
Design Challenge
The difficulty lies in accurately grasping the essence of three intangible cultural heritages, the proper integration of modern aesthetics and traditional culture, the aesthetic standards of modern audiences and the combination of computer technology and traditional culture.
Research
Intangible cultural heritage is a treasure of the world. Pipa art, Zigong Lantern Festival and Longquan celadon are important representatives of China's intangible cultural heritage. This series of illustrations transforms the unique culture into the power of creative visual design. The researcher investigated three non-legacy techniques and drew a series of non-legacy illustrations using computer vector painting technology. People can better understand China's intangible cultural heritage through network communication and printing.
Inspiration
The combination of intangible cultural heritage and modern design is the source of a series of illustration concepts. On the basis of traditional culture, intangible cultural heritage is transformed into modern design language by computer technology, which is applied to the Internet, print media, books, photo albums, publicity pages and other forms of expression to spread China's excellent traditional culture and display cultural innovation achievements.
Project Duration
Understanding the Intangible Heritage launched in China 2022.
Operation Flow
The key point is to attract the public with elegant visual effects, and the combination of modern aesthetic illustrations and traditional culture attracts the public's aesthetic interest.
Image Credits
Image #1 : Illustration Zhou Xiaoshu&Huo kai, 2022.
Image #2 : Illustration Zhou Xiaoshu, 2022.
Image #3 : Illustration Zhou Xiaoshu, 2022.
Image #4 : Illustration Zhou Xiaoshu, 2022.
Image #5 : Illustration Zhou Xiaoshu, 2022.

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