Shan Yi Iṣẹ Akọkọ: Ìṣàpẹẹrẹ Àmì Ilé-iṣẹ́ by Wu Fangbo and Liu Beibei is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2023
Shan Yi Iṣẹ Akọkọ: Ìṣàpẹẹrẹ Àmì Ilé-iṣẹ́
Client: Shan Yi
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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The Design
About Shan Yi Iṣẹ Akọkọ: Ìṣàpẹẹrẹ Àmì Ilé-iṣẹ́
Ọ̀rọ̀ Ìwé: Shan Yi jẹ́ àmì ilé-iṣẹ́ tí a ṣe fún ilé-iṣẹ́ tí ń ṣiṣẹ́ nípa ìmọ̀-ẹ̀rọ́ ọlọ́gbọ́n tí ó ń ṣe ìránṣẹ́ fún iṣẹ́-àgbẹ̀. Àwòrán àmì náà lo ìrísí àpáta gẹ́gẹ́ bí férémù ìríran láti fi hàn ìdáàbòbò àti agbára pípẹ́. Nínú àpáta náà, àwọn lẹ́tà S àti Y ni a ṣe ní ọ̀nà tí wọ́n gún ara wọn ti wọ́n sì so pọ̀, tí ó ń tọ́ka sí orúkọ àmì náà àti sí ìjọsí láàrin ìmọ̀-ẹ̀rọ́ ọlọ́gbọ́n àti iṣẹ́-àgbẹ̀. A tún fi àwòrán ojú-ọ̀nà kẹ̀kẹ́ àti orí-ọkà sí i, tí ń jẹ́ ìránnilétí àkókò ìkórè ẹ̀ẹ̀rùn. Àwọn ìlà náà ní ìwọ̀n bákan náà, àmì náà sì tẹ̀lé ìwọ̀nwọ̀n wúrà. A lè tẹ̀wé, rán, tàbí sán àmì náà sí onírúurú ìwọ̀n, títí kan lílò rẹ̀ gẹ́gẹ́ bí àmì ọkọ̀.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Shan Yi Iṣẹ Akọkọ: Ìṣàpẹẹrẹ Àmì Ilé-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Shan Yi Iṣẹ Akọkọ: Ìṣàpẹẹrẹ Àmì Ilé-iṣẹ́ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Shan Yi Iṣẹ Akọkọ: Ìṣàpẹẹrẹ Àmì Ilé-iṣẹ́ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes.
- Tags
- brand identity, logo, branding, smart agricultural technique
- Production Technology
- The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
- Design Challenge
- The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
- Research
- In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
- Inspiration
- Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
- Project Duration
- The project started in Beijing in December 2022 and was completed in February 2023.
- Operation Flow
- The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
- Team Members
- Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu
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