Lay's x Stranger Things Iṣẹ Akọkọ: Ìpóòsì Oúnjẹ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdíwọ̀n Àkànṣe Competition Category.
IdẹÌdíwọ̀n Àkànṣe· 2023
Lay's x Stranger Things Iṣẹ Akọkọ: Ìpóòsì Oúnjẹ
by PepsiCo Design and Innovation
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdíwọ̀n Àkànṣe Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things Iṣẹ Akọkọ: Ìpóòsì Oúnjẹ
Ọ̀rọ̀ Ìwé: Lay's x Stranger Things jẹ́ àpẹrẹ ìpóòsì oúnjẹ tí a ṣe ní ẹ̀dà tí a fi ààlà rẹ̀ sí fún ọjà chips ọ̀dùnkun. Àpò náà lo ìran dúdú gẹ́gẹ́ bí abẹ́lẹ̀, pẹ̀lú àwọn ẹ̀gbẹ́ yíyí pupa tí ń tàn jáde láti ibi àmì Lay's, ní ipò àwọ̀ ofeefee dídán tí a máa ń lò tẹ́lẹ̀. Ẹ̀dá kan láti inú eré náà ni a fihàn pẹ̀lú ẹnu rẹ̀ ṣíṣí, tí ìka rẹ̀ dàbí ẹni tí ó dì àpò náà mú. Àmì Stranger Things wà ní ìsàlẹ̀ àpò náà ní ọ̀nà tí a yí padà (ìsàlẹ̀-dórí), ní ìbámu pẹ̀lú àkòrí eré náà. Ata gbígbóná tí ń jó àti chip kan fi hàn pé adùn náà jẹ́ Flamin' Hot. A ta àpò yìí ní àwọn ilé-ìtajà kan pàtó ní Thailand.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Lay's x Stranger Things Iṣẹ Akọkọ: Ìpóòsì Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Lay's x Stranger Things Iṣẹ Akọkọ: Ìpóòsì Oúnjẹ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Lay's x Stranger Things Iṣẹ Akọkọ: Ìpóòsì Oúnjẹ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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