Miga Ìṣàpẹẹrẹ Àmì Ilé-Iṣẹ́ (Brand Identity Design) by Xue Li is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2023
Miga Ìṣàpẹẹrẹ Àmì Ilé-Iṣẹ́ (Brand Identity Design)
by Xue Li
Client: Today Design Consultants (Shenzhen) Co., Ltd
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #149802The Design
About Miga Ìṣàpẹẹrẹ Àmì Ilé-Iṣẹ́ (Brand Identity Design)
Miga jẹ́ ìlànà ìṣàpẹẹrẹ àmì ilé-iṣẹ́ tí a ṣe fún ọ̀nà-àmì sìgá amóòfurufú kan. Àmì tuntun yìí ṣàtúnṣe ọ̀nà ìkọ̀wé (typeface) àti ó so àmì (logo) náà pọ̀ pẹ̀lú ara wọn, tí ó sì ń fún ni ìmọ̀lára àmì ilé-iṣẹ́ lẹ́sẹ̀kẹsẹ̀. Fún àwọn lẹ́tà Látìn, ìwọ̀n ìlà (stroke ratios) àti igun-orí (corner angles) ni a ṣàtúnṣe kí àmì náà lè jọ àmì ẹ̀rín músẹ́, tí ó sì ń rán ni létí ìrísí ẹ̀ka melon. Fún àwọn ọ̀rọ̀ Ṣáínà, a so àwọn ìlà pọ̀ pẹ̀lú àwọn àmì kan náà, a sì ṣàtúnṣe àyè láàrin wọn, èyí tí ó mú kí wọ́n rí lílẹ̀ àti pé kí wọ́n rọrùn láti kà. Àmì lóńkan (vector logo) yìí lè jẹ́ tí a tẹ̀ sí ìwọ̀n èyíkéyìí, a sì lè lò ó lórí ẹ̀yìn tí ó ní ìmọ́lẹ̀ tàbí ẹ̀yìn tí ó dúdú.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Miga Ìṣàpẹẹrẹ Àmì Ilé-Iṣẹ́ (Brand Identity Design) jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Miga Ìṣàpẹẹrẹ Àmì Ilé-Iṣẹ́ (Brand Identity Design) yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Miga Ìṣàpẹẹrẹ Àmì Ilé-Iṣẹ́ (Brand Identity Design) ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- MIGA is a brand offering better aesthetic value, fun, portability, intelligence and affordability to smokers, with a view to bringing pleasure to users and enhancing their experience of life attitude. The updated version of brand identity design optimizes the typeface design and makes logo more unified, delivers an intuitive brand impression to user, refreshes and diversifies the perceived feelings.
- Dimensions & Packaging
- It can be typewritten or printed on any size and material.
- Tags
- Visual identity, Typeface, Brand design, E-Cigarette, Logo design, MIGA, Corporate identity, Typesetting
- Production Technology
- The updated version of brand identity design optimizes the typeface design and makes logo more unified. For the English font, the stroke ratio and corner angle are adjusted to make the overall visual elements more filled, cause the logo and the smile symbol more relevant, highlight the profile of melon vines, and increase the visual proportion of the smile symbol. For the Chinese font, strokes are designed in conjunction with super symbols, the spacing between strokes is regulated, the characters are round in shape and perceived as a better design, and the whole character pattern structure is retained, making the typeface design more recognized. The whole set of typeface design reconciles visual language in respect of stroke profile.
- Design Challenge
- The key point of this design is to create a simple and modern logo which is intended to transmit more information. The Chinese name of MIGA is a concrete object that is made a part of the brand logo design, mediocre or unduly complex form would not convey the spirit of the brand. After subsequent research and study, we personalize and upgrade the brand according to the specific needs, giving it a distinctive and final identity.
- Research
- Youths in small towns and the new generation of consumers growing up in the context of consumption upgrading and internet access are lively, bold and prefer taking challenges and trying new stuffs. This package is designed to represent the appearance in a more innovative, bold and recreational way, leaving a deeper impression on consumers. MIGA’s package is well-positioned to stand out of the homogeneous competition in the E-cigarette market.
- Inspiration
- E-cigarette is an innovative electronic consumer product with ever-increasing accessibility around the world. Because consumers are now more conscious about health and well-being, the FMCG product E-cigarette is required to win the favor of consumers which is considered the key to opening up the E-cigarette market. To stand out from the homogeneous market competition, a new brand identity is conferred to MIGA, and we also make a connection between logo and intended elements.
- Operation Flow
- The new brand identity is an ensemble of super symbols, and the smile logo signifies the perceived pleasure and stimulates interaction with the brand. The vector logo serves many purposes which can be used on light or dark backgrounds, or suits the needs of brand marketing in various forms.
- Team Members
- Li Xue
Today Design
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