Fàdákà Àwòrán · 2023
Master Ji Gong Àwòrán Ìpolówó Fíìmù
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2023 in Àwòrán
- CLIENT: Yitong Creative (beijing) Media Co., Ltd
- Estimated Number of Design Views: 34,597
- Verification code 4E09FC540A · Verify this award
Colors
About Master Ji Gong Àwòrán Ìpolówó Fíìmù
Master Ji Gong jẹ́ àwòrán ìpolówó tirélà fún fíìmù eré ìdárayá aláwòrán oníṣèré ti Ṣáínà tí ó ní orúkọ kan náà, tí ó jẹ́ fíìmù àlọ́ àti ìrìnàjò alárà. Àwòrán ìpolówó náà tó 750 sí 1050 mílímítà ní ìwọ̀n. A lo tawada Ṣáínà àti àwọn ohun èlò ìbílẹ̀ Ṣáínà láti dá àyíká ìhà ìlà oòrùn tí ó kún fún ewì àti ohun ìjìnlẹ̀ sílẹ̀. Dírágónì àti ajẹ́jẹ̀ẹ́ anìkàndágbé náà, tí a fi hàn pẹ̀lú kasaya pupa, aṣọ àlùmọ́ọ́nì ìta tí a rán papọ̀ àti abẹ̀bẹ̀ ewé ọ̀pẹ, jẹ́ àwọn ẹ̀dá inú fíìmù náà, a sì ya wọ́n pẹ̀lú ẹ̀rọ kọ̀mpútà onídà mẹ́ta. A fi omi ṣe tawada náà, a sì dán an wò lórí bébà ìrẹsì, bébà líle àti aṣọ láti fi wé àwọn ìrísí wọn. Lẹ́yìn náà, a fi ẹ̀rọ dìjítà so gbogbo àwọn apá rẹ̀ pọ̀.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Master Ji Gong Àwòrán Ìpolówó Fíìmù jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Master Ji Gong Àwòrán Ìpolówó Fíìmù yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Master Ji Gong Àwòrán Ìpolówó Fíìmù jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
- Dimensions & Packaging
- Trailer Poster: Width 750 mm x Height 1050 mm
- Tags
- movie poster, ink, 3D, traditional Chinese art and history, animated film
- Production Technology
- Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
- Design Challenge
- One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
- Research
- Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
- Inspiration
- Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
- Project Duration
- The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
- Operation Flow
- For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
- Patents
- Zhejiang Ruichen Picture Co., Ltd.
- Image Credits
- Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.
