Westlake Impression Ìṣẹ̀dá Àmì Ilé-Iṣẹ́ Aṣàpẹẹrẹ by Chao Yang is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2023
Westlake Impression Ìṣẹ̀dá Àmì Ilé-Iṣẹ́ Aṣàpẹẹrẹ
by Chao Yang
Client: Zhejiang University of Finance & Economics
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #150340The Design
About Westlake Impression Ìṣẹ̀dá Àmì Ilé-Iṣẹ́ Aṣàpẹẹrẹ
Ìṣàrisí West Lake jẹ́ àpẹrẹ àmì ilé-iṣẹ́ aṣàpẹẹrẹ tí a ṣẹ̀dá fún ilé-iṣẹ́ eré-ìṣàfihàn kan ní Hangzhou, China. Ìṣàfihàn náà máa ń ṣẹlẹ̀ lórí pátákó onígun mẹ́rin tí a gbé sí ní nǹkan bí sẹ̀ǹtímítà mẹ́wàá lábẹ́ ojú Adágún West, pẹ̀lú adágún fúnra rẹ̀ gẹ́gẹ́ bí àbùdá ìsàlẹ̀. Àmì náà tẹ̀lé ọ̀nà pínpín-káàkiri. A kò gbé àmì kankan síbi àárín ìdámọ̀ ojú-ìwòye. Dípò bẹ́ẹ̀, ètò àwọn àkójọpọ̀ àwòrán ni ó jọ ń dá àmì náà pọ̀ mọ́ra. Pátákó onígun mẹ́rin àti fèrèsé kan fún ìgbélárugẹ àṣà ìlú ni àwọn èrò ojú-ìwòye pàtàkì. Ète náà ni láti fún ìdámọ̀ àmì ilé-iṣẹ́ lókun síi.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Westlake Impression Ìṣẹ̀dá Àmì Ilé-Iṣẹ́ Aṣàpẹẹrẹ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Westlake Impression Ìṣẹ̀dá Àmì Ilé-Iṣẹ́ Aṣàpẹẹrẹ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Westlake Impression Ìṣẹ̀dá Àmì Ilé-Iṣẹ́ Aṣàpẹẹrẹ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups. - Dimensions & Packaging
- Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
- Tags
- Brand, Poster, Logo, West Lake, Traditional Culture
- Production Technology
- It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
- Design Challenge
- After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
- Research
- "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
- Inspiration
- The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
- Project Duration
- The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
- Operation Flow
- Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.
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