Ranger Idamo Wiwo by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2023
Ranger Idamo Wiwo
by Zhang Weiwei
Client: Yunnan Tech & Besiness University
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #150972The Design
About Ranger Idamo Wiwo
Ranger jẹ́ idamo wiwo tí a ṣẹ̀dá fún hotẹ́lì kan tí ń ṣiṣẹ́ sìn àwọn arìnrìn-àjò ọ̀dọ́. Idamo yìí ń fi ọ̀kọ̀ọ̀kan àlejò wé ranger, ìwà kan tí a mọ̀ dáadáa nínú àwọn ìtàn amóríyá. A lo àbọ̀-ojú ranger gẹ́gẹ́ bí ohun èlò àṣẹ̀dá àkọ́kọ́, tí a sì mú ọ̀wọ́ àwọn àmì ohun èlò ranger jáde láti inú rẹ̀. A lo àwọn àmì wọ̀nyí sórí àwọn ohun èlò ọ́fíìsì àti ohun èlò hotẹ́lì ní ìwọ̀n déédéé, wọ́n sì tún lò wọ́n fún àwọn nǹkan tí ń pe àwọn àlejò láti kópa. A tẹ àmì-àpáta (logo) náà pẹ̀lú ọ̀nà laser foil stamping, nítorí náà ojú rẹ̀ máa ń fi ìtànṣán tí ń yí padà hàn nígbà tí a bá wò ó láti onírúurú igun.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Ranger Idamo Wiwo jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Ranger Idamo Wiwo yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Ranger Idamo Wiwo nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
- Dimensions & Packaging
- This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
- Tags
- Ranger, Hotel, Visual Identity, Young man, Traveller
- Production Technology
- The product mainly adopts laser hot stamping process.
- Design Challenge
- The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
- Research
- Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
- Inspiration
- The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
- Project Duration
- The project started in May 2022 in Kunming and finished in July 2022 in Kunming
- Operation Flow
- The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.
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